Louis 200: Join Vivienne to explore the magical mobile world of Louis The Game
Kicking off the year-long bicentennial celebration of the birth of its founder, Louis Vuitton has lined up a series of activations and collaborations including the art-forward adventure game with embedded NFTs, Louis: The Game.
Following the house’s emblematic mascot Vivienne on her magical travels, the game takes its players through several locations across the globe as Vivienne embarks on a mission to search for 200 collectable candles, each unlocking fascinating stories about the Maison that shall earn her gifts to continue the quest.
And by completing the game, Vivienne will then take you to the final destination where a festive birthday party will take place. Colourful, meticulously animated and visually stunning, Louis The Game is truly one that evokes the wanderlust in us as we continue our fight against the pandemic.
Louis The Game is now available for download at both Apple App Store and Google Play Store worldwide. Watch our quick gameplay video here:
The festivity is also brought to Louis Vuitton’s entire store network with the iconic trunk taking over its window displays. Reflecting the brand’s unparalleled quality and savoir-faire, the trunk has been reimagined by 200 exceptional contributors across varying backgrounds and disciplines including one created by their new ambassador and global star BTS.
Not stopping there, there will also be a large-scale triptych of Monsieur Vuitton painted by Alex Katz serving as the ultimate centrepiece.
Wrapping up the special year on a high note, a Gallimard-published fictionalised novel about the life and intentions of the founder by French writer Caroline Bongrand is slated to come out this October and it is followed by a documentary that retraces the story of the young pioneer arriving on Apple TV’s Explore Channel in December.
Looking for Louis is said to shed light on Louis Vuitton as it narrates his extraordinary odyssey from his humble beginnings to his enduring legacy.
Visit louisvuitton.com to find out more.
