"She is the most Parisian of Londoners, and her effortlessly chic style strongly resonates with L’Oréal Professionnel."

With a set of locks that are forever on point and often appear in many hair-spiration mood boards, Alexa Chung is now named the new face of L&#39;Oreal Professionnel.

The much-loved fashion designer, TV presenter, model, creative consultant and writer, Alexa Chung now fronts two L&#39;Oreal products:&nbsp;Parisian Nudes hair colour line and Pro Fiber, a hair-repair collection.

While she is a Londoner (born and bred), everyone would agree that she is one that exudes the very essence of Parisian Chic.

In a statement, L&#39;Oreal Professionnel says, &quot;Alexa Chung&nbsp;is one of the most recognizable style icons of her generation.&nbsp;She is the most Parisian of Londoners, and her effortlessly chic style strongly resonates with&nbsp;L&rsquo;Or&eacute;al Professionnel&rsquo;s fashion and Parisian anchorage.&quot;

With over 2.8 million followers on social media, the reach of Alexa as personality and influencer in the fashion and beauty scene is significant.

And don&#39;t we all agree that she looks pretty amazing in her brunette locks, made possible by L&#39;Oreal Professionnel&#39;s Parisian Nudes hair colour.

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See it for yourselves in this new campaign video by L&#39;Oreal:

Alexa Chung wants you to be Parisian Chic with L'Oreal Professionnel

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