SK-II Bare Skin Project gets six celebrities to bare it all
We live in a society where makeup has become part of our daily lives (be it a man or woman), but prestige skincare brand SK-II (@skii) wants to break that mentality with their new #BareSkinProject.
Featuring Chloe Grace Moretz, Chun Xia, Kasumi Arimura, Mayu Matsuoka, Ni Ni and Tang Wei, SK-II worked with world renown photographers from Magnum Photos to make a bold statement that you don't need makeup to be beautiful.
All you need is the SK-II Facial Treatment Essence and the six celebrity muses prove to us that even without makeup, you can be beautiful in your bare skin.
“It’s still unconventional to see female celebrities photographed bare skin, and through the #BareSkinProject, we hope to provide a different point of view.”
– Sandeep Seth,
CEO, Global SK-II
Emphasising on the power of its iconic Facial Treatment Essence, the skincare expert wants to show women everywhere the beauty of bare skin and that with the right skincare routine, everyone can look and feel beautiful.
Working with Magnum Photos's photographers – Christopher Anderson, Alessandra Sanguinetti and Jim Goldberg – SK-II captures the celebrity muses' journey with the Facial Treatment Essence at its finest glory.
On the #BareSkinProject, Sandeep Seth (CEO, Global SK-II) says, “It’s still unconventional to see female celebrities photographed bare skin, and through the #BareSkinProject, we hope to provide a different point of view.”
"We are proud to partner with six brave personalities who share the same goal. We hope their authentic journeys with Facial Treatment Essence will inspire women all over the world to embrace their natural bare skin beauty.”
Swipe through the gallery below to see the stunning visuals:
As part of this amazing campaign, SK-II will also unveil a series of exclusive short films that documents each celebrity’s personal journey with Magnum Photos and SK-II.
On her Facial Treatment Essence journey, Chinese actress Ni Ni says, "From where I come from, healthy bare skin is a big trend but most of the time, these bare skin photos are still enhanced by 'a natural makeup look'. With the #BareSkinProject, I want to show my sincerity to my audience and fans and present my most natural self in bare skin.”
An iconic skincare product loved by millions, the SK-II Facial Treatment Essence is one of the brand's first innovation that offers the
purest and most direct delivery of PITERA, a bio-ingredient that actively helps revive, repair and rejuvenate the skin.
For more information and to see exclusive #BareSkinProject content, visit the #BareSkinProject online exhibition on SK-II’s Instagram or visit www.sk-ii.com.
