Chanel debuts Boy de Chanel, a makeup line for men
Earlier this week, Chanel announced the arrival of its first-ever makeup line for men as well as a new chapter of Chanel's Boy series – Boy de Chanel.
And in case you don't know, the 'Boy' in Chanel – Boy handbag, Boy∙Friend watch, Boy Chanel fragrance, and now the Boy de Chanel – is never referred to gender but actually to Coco Chanel's forever muse and lover, Boy Capel.
In the first press statement for Boy de Chanel, it says, "Just as Gabrielle Chanel borrowed elements from the men's wardrobe to dress women, Chanel draws inspiration from the women's world to write the vocabulary of a new personal esthetic for men."
Dedicated to men, the new makeup collection features three essentials to men's grooming: tinted fluid foundations, lip balm and eyebrow pencils.
Available in four different shades, the Le Tint tinted fluid foundation boasts of a second-skin effect and undetectable result.
Combined with SPF 25 sunscreen, it shelters the skin and naturally corrects complexion with a sheer touch, ensuring the skin to breathe anew and stay hydrated.
Formulated with Jojoba Oil, Shea Butter and an Antioxidant Vitamin E derivative, the Le Baume Lèvres matte lip balm not only protects and moisturises but also softens and hydrates the lips for up to eight-hours-long with a featherweight of texture.
This is the elegant eyebrow pencil, Le Stylo Sourcils, that promises self-confidence in one stroke (because thick and full brows on men are sexy!).
Featuring a spiral brush and a retractable, tapered twist-off tip on another end of the pencil, the brow pencil allows defining the perfect brow line in just three simple steps – grooming, dabbing and blending.
For the debut of this exciting makeup line, Chanel is hosting it in South Korea in coming September 2018 (which is probably the biggest market for men's makeup), months ahead of the rest of the world.
And actor Lee Dong Wook (the heartthrob Grim Reaper from the iconic K-drama series Guardian: The Lonely and Great God ) is chosen as the face of this men's makeup line.
The full advertising campaign is rumoured to be unveiled in-sync with the launching of Boy de Chanel!
As for the rest of us, we will have to wait until November 2018 for its e-commerce launch or January 2019 for its boutique launch worldwide.
Follow @chanel on Instagram for more updates of Boy de Chanel.
