LANEIGE appoints BTS's Jin as new global ambassador
The South Korean singer and songwriter, member of the K-pop group BTS, a true icon of 21st century pop music, lends his face to LANEIGE, a global beauty brand known for its innovations in skin care.
Social media-loving skincare brand LANEIGE is now maximizing its global synergy by launching various international campaigns in collaboration with K-culture icon Jin , known since the success of the boy band BTS . The singer’s healthy confidence and bright energy, which positively impact his fans around the world, align perfectly with the brand’s values, making him its new face. “I am truly thrilled to become the ambassador of a brand that is loved by so many people around the world. I am so excited to take on this role with LANEIGE, and I can’t wait to share my beauty tips,” Jin reveals about this new collaboration.
LANEIGE will officially launch its Cream Skin campaign in collaboration with Jin in October. The campaign slogan “The Deep Moisture You Need, The Milky Light Texture You Love” will perfectly illustrate Jin ’s exceptional skin quality, in line with Cream Skin — which is set to be an upcoming bestseller.
