La Mer and Michelle Yeoh celebrate the duality of strength and softness in new campaign
“Don’t let anybody tell you you’re past your prime.”
Michelle Yeoh, who just won the Oscar for best actress for Everything Everywhere All at Once, stars in La Mer’s latest social campaign inspired by the endless beauty and healing strength of ocean.
Just like La Mer, Yeoh’s love for the ocean runs deep. “The sea is very special to me. It’s a place where I find calm and inspiration and it brings warm memories of my time spent there with family,” says Yeoh, of the connection between her and the ocean. “That same connection is what drew me to La Mer, a brand that understands the healing power of the sea. La Mer products not only make my skin glow and feel healthy, but they also bring the same sense of calm and rejuvenation I feel when I’m by the ocean.”
Through a series of short films directed by Yvan Fabing, the campaign offers an intimate glimpse into Yeoh’s personal journey and ritual that have made her the empowering woman she is today. The first chapter of the campaign captures Yeoh’s discovery of the new La Mer Moisturising Soft Cream as she recounts the early days of her career as a ballerina.
Read on to discover more about the NEW La Mer Moisturizing Soft Cream
La Mer’s first and most iconic product, the Crème de la Mer, was created by aerospace physicist Dr Max Huber, whose quest to heal his burns led him to unlock the regenerative power of sea kelp. And through a fermentation process using light and sound energy, sea kelp, vitamins, minerals and other pure ingredients are harnessed in Miracle Broth™ — the cell-renewing elixir that is at the heart of every La Mer formula.
Inspired by the ocean, La Mer knows no limit when it comes to innovation. Just when we thought the Miracle Broth™ couldn’t get any more powerful, La Mer enriches it with a new delivery system to introduce the new Moisturizing Soft Cream with Multi-sized Moisture Spheres.
The new formula gets its richness and extra soft texture from billions of Miracle Broth™-packed orbs that burst onto the skin with every touch. By penetrating the skin with 3D precision, Miracle Broth™ dives deep into exactly where the skin needs it most and encourages the skin to activate lipid production to revitalise compromised skin barriers. La Mer’s proprietary Lime Tea Concentrate works synergistically to protect skin against environmental aggressors. When the skin barrier is strengthened with healing moisture, fine lines fade away and firmness starts to form.
Vist lamer.com to discover more.
