Prada Paradoxe Virtual Flower is a new sustainable scent made with AI technology
Prada Paradoxe Virtual Flower merges AI-powered jasmine innovation with refillable luxury, redefining modern femininity through technology and sustainability.
In a world where beauty meets innovation, Prada introduces Paradoxe Virtual Flower, a fragrance that defies convention and redefines femininity. This latest addition to the Paradoxe collection is more than just a scent—it’s an experience, an exploration of florals through the lens of technology and artistry.
Crafted by master perfumers Nadège Le Garlantezec, Shyamala Maisondieu, and Antoine Maisondieu, Paradoxe Virtual Flower reinvents one of perfumery’s most iconic notes: jasmine, where the brand created the Jasmine AI accord (a note developed using Artificial Intelligence to capture jasmine’s most airy, natural nuances).
Utilizing a pioneering micro-lab of thousands of jasmine variations, AI technology was harnessed as a creative partner, refining and perfecting the scent to mirror jasmine’s most authentic bloom. The result? A futuristic floral composition that feels both timeless and ultra-modern.
The fragrance opens with a sparkling burst of Vert de Bergamot, its green, citrusy facets extracted through a meticulous cold expression process. The heart reveals an ethereal floral composition, where luminous Neroli intertwines with the revolutionary Jasmine AI accord—a note developed using Artificial Intelligence to capture jasmine’s most airy, natural nuances. Finally, a sensuous dry-down of Serenolide™ Musk and Ambrette wraps the wearer in an intimate, second-skin effect, effortlessly blending freshness with depth.
Sustainability is at the heart of Prada Beauty’s vision. The Paradoxe Virtual Flower bottle is created to be fully refillable, reducing waste without compromising on luxury. The packaging, crafted with FSC™ MIX certified materials, ensures responsible sourcing, while the recyclable glass design minimizes environmental impact.
The Paradoxe Virtual Flower bottle is a study in contrast — delicate yet bold, classic yet disruptive. Prada’s signature triangle silhouette tilts on its side, a sleek statement in soft pink with stark black accents. The outer box, embossed with Prada’s Saffiano leather texture, is a tactile nod to the house’s heritage, while the minimalist typography reflects its avant-garde spirit.
