Shiseido reformulates its iconic Future Solution LX Line
In conjunction with the launch of Shiseido’s new Future Solution LX Line, we caught up with Saeko Suzuki, Senior Director of Product Development, as she shared with us the formula’s heritage and tomorrow.
Could you take us back to the inception of Shiseido's Future Solution LX Line?
Shiseido’s Future Solution LX line began in 2002 as a pioneering premium skincare range focused on total anti-aging solutions. This initial launch introduced a cream with cutting-edge technology, setting a new standard in anti-aging skincare. By 2009, Future Solution evolved into Future Solution LX, embodying the concept of "Japanese Richness" and combining traditional Japanese aesthetics with advanced skincare science. This relaunch emphasized Shiseido’s commitment to premium, high-quality ingredients and luxurious formulations.
In 2017, the line expanded further with the concept "Treasure the life in your skin," offering a comprehensive range that nurtures daily beauty. This collection reflected Shiseido's unique Japanese sensibility and continued to integrate exclusive anti-aging technology to enhance the skin’s natural vitality.
The latest evolution in 2024 introduces Future Solution LX as Shiseido’s first "conscious luxury" skincare line, incorporating traditional Japanese cultural elements while appealing to all five sense, including the addition of the LonGenevity Complex™ and the ENMEI herb. This new phase combines cutting-edge science in every aspect—from formulation and efficacy to environmentally mindful packaging—symbolizing "Ever-Evolving Beauty." Through these innovations, Future Solution LX continues to reflect Shiseido's dedication to merging tradition with state-of-the-art technology, offering a timeless approach to beauty longevity.
What is Shiseido's approach to skin barrier health and how does that reflect the brand’s values and philosophy?
Shiseido takes a science-driven approach to the skin barrier, recognizing its crucial role in maintaining healthy, resilient skin. Their research emphasizes the importance of protecting the skin from environmental stressors and pollutants while fortifying its natural defenses. This aligns with Shiseido’s philosophy of holistic beauty, combining innovative technology with natural ingredients to nurture skin health in harmony with the environment.
Tell us more about the discovery of the Precious ENMEI herb and its role in the LonGenevity Complex™️.
The ENMEI herb, a revered Japanese botanical, was discovered through Shiseido’s commitment to traditional remedies and extensive botanical research. Known for its regenerative and antioxidant properties, it forms the core of the LonGenevity Complex™, supporting skin resilience and aiding in skin renewal. This complex enhances the skin’s vitality, bringing a balanced approach to longevity by combining natural efficacy with scientific advancements.
What are some of the other star ingredients in the Future Solution LX that we need to know about?
Key ingredients in Future Solution LX include Japanese botanical extracts like quince fruit, cherry blossom leaf, and peach leaf, alongside the ENMEI herb. These ingredients enhance hydration, support the skin barrier, and improve radiance, while green tea extract protects against environmental external stress. Together, these elements create a comprehensive anti-aging formulation that protects and revitalizes the skin.
Who do you think will get the most from Future Solution LX? What improvements should they keep an eye out for with the ritual?
Future Solution LX is ideal for those seeking a luxurious and effective anti-aging regimen. Users can expect noticeable improvements in skin elasticity, hydration, and radiance, as well as a reduction in fine lines and dullness. The line’s formulations work synergistically to nurture and strengthen the skin over time, promoting a youthful, vibrant complexion.
For those exploring Future Solution LX line for the first time, which products would you recommend as a great way to start?
First-time users would benefit from starting with the Future Solution LX Total Regenerating Cream and the Future Solution LX Eye & Lip Contour Regenerating Cream. The Total Regenerating Cream offers intensive overnight nourishment, helping to boost skin’s moisture and firmness while targeting fine lines and dullness. The Eye & Lip Contour Regenerating Cream focuses on the delicate areas around the eyes and lips, addressing signs of aging such as fine lines and puffiness. Together, these products provide a foundational routine that revitalizes and strengthens the skin, giving first-time users a well-rounded introduction to the benefits of the Future Solution LX range.
What’s on the horizon for Future Solution LX Line?
Shiseido envisions ongoing advancements in the Future Solution LX line by combining cutting-edge skincare technology with traditional Japanese ingredients. Future innovations are likely to focus on deeper anti-aging solutions, targeting specific skin concerns at the cellular level to enhance resilience and longevity. With continued research into botanical ingredients, such as the ENMEI herb, Shiseido aims to refine their formulations to offer even more potent regenerative effects, further enhancing skin hydration, elasticity, and radiance. Additionally, the brand may explore more sustainable packaging and environmentally friendly sourcing practices, aligning with global demands for conscious luxury. The goal is to keep Future Solution LX at the forefront of luxury anti-aging skincare, delivering both timeless beauty and responsible luxury for users worldwide.
