Housed inside Mid Valley Megamall, the new SK-II concept store is a groundbreaking retail experience.

SK-II has unveiled a groundbreaking concept store in Kuala Lumpur, Malaysia, celebrating a reimagined retail experience that pays tribute to its rich heritage.
At the heart of this new store is SK-II&rsquo;s prized component, &lsquo;PITERA,&rsquo; and the immersive journey it offers into the brand&rsquo;s miraculous world. Guests are invited to uncover the captivating stories behind SK-II, from its fabled origins in the 1970s to decades of innovation in skin science and skincare craftsmanship.
And to celebrate the grand opening event, SK-II invited its global brand ambassador, MINA, from the globally renowned K-Pop group TWICE.

The concept store meticulously brings to life every facet of the PITERA world, with each element carefully crafted from naturally inspired materials, designed to tell the intricate stories of SK-II&rsquo;s heritage and the miracles of PITERA that continue to unfold today.
Inspired by the Japanese spirit of &lsquo;omotenashi,&rsquo; or &lsquo;wholehearted hospitality,&rsquo; SK-II elevates the skincare counselling experience to a ceremonial level. For the first time, consumers can indulge in the SK-II Skin Ceremony with skin experts, delivering memorable and meaningful moments that reflect SK-II&rsquo;s unparalleled service.
And during the event, we managed to score a mini interview with the lady of the hour herself to talk about her visit in Malaysia with SK-II:

TWICE's MINA graced the opening of new SK-II concept store in KL

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