Zoë Kravitz is the new face of YSL Black Opium
The YSL Global Makeup ambassador and #YSL16 protagonist Zoë Kravitz is expanding her role as the new face of YSL Beauté Black Opium.
It's not just her bold and effortless edgy style that brought her the role to embody a new generation of Black Opium devotees, but also her energetic and enigmatic aura that fiercely resonates the daring, addictive and sensuality of the iconic scent.
– Zoë Kravitz
And of course, a new digital campaign shot by Tyrone Lebon as well as a campaign film directed by Jonas Lindstroem, are on their way.
The film is set in a steamy urban cityscape somewhere within Asia, echoing the world of adventure and addiction that is Black Opium; where we'll see Zoë Kravitz wandering along the rooftops when night falls and mesmerising us with her soulful pair of eyes.
Follow @ysl on Instagram and stay tuned for the release of the new Black Opium campaign on 18th August.
