10 must-have designer bag charms to shop right now
Elevate your look by "Jane Birkinifying" your bag with these stylish charms.
If you're an avid social media user, then you've most likely heard about the latest trend of "Jane Birkinifying" your bag. Inspired by the late actress and singer Jane Birkin (yes, the same Jane Birkin that the famous Hermès Birkin bag was named after!), this trend is based on her love for personalizing bags with various charms, trinkets, and accessories.
Jane Birkin's approach to fashion was a mixture of individuality, a touch of whimsy, and of course, things that wear really well. Which is why so many people are now channeling her spirit by customizing their own bags with a unique array of charms and decorations.
On TikTok, countless videos explain and showcase how to "Jane Birkinify" your bag, with creators sharing their own takes on the trend by using everything from vintage scarves and mementos to jewlery and quirky keychains.
Whether you're aiming for a classic, understated look or a playful, maximalist vibe, this trend encourages you to infuse your personal style into your everyday handbag. To help you get started, we've curated a list of the most adorable and stylish bag charms that will elevate your accessory game to the next level.
Chances are, you've spotted these charming little horses or pegasi gracing iconic Birkins across the internet. This bag charm is the epitome of Hermès' signature style, infusing a whimsical touch of fantasy into everyday life—as if you can almost imagine yourself galloping toward new horizons with it.
Rodeo Pegase PM Charm, approx. PHP 49,488.28, HERMÈS, hermes.cn
These Jellycat accessories have been making rounds on the internet for its ridiculously soft and cute stuffed charms that is reminiscent of childhood. From the cutest pink bunny charms to the playful stuffed Jellycat logo, these are sure to give your bag that ultra cute factor that can heal anyone's inner child.
Jellycat Bag Charm, approx. PHP 1,587.08, JELLYCAT, us.jellycat.com
This charm is basically a bag that hangs on your bag. No need to scavenge the depths of your bag to find small items. You can fill it with coins, mini makeup products, or maybe even your airpods for easy access and organization. Bagception? We love!
Micro Vanity Bag Charm, approx. PHP 51,863.57, LOUIS VUITTON, us.louisvuitton.com
You can definitely set yourself apart with this robot charm. It's cute enough to show off hanging from your daily tote or favorite handbag, but its use of steel and leather give it that cool girl edge.
Saffiano Leather Robot Keychain Trick, approx. PHP 33,725.49, PRADA, prada.com
For all the certified beach lovers out there, this bag charm was practically made for you. It features an oyster with Loewe anagram engraved beads that resemble beautiful pearls, hanging from a cotton cord that mimics rattan boat ropes. With this charm adorning your bag, it's almost as if you have a piece of the ocean with you always.
If you're a makeup gal who really wants to go all out in customizing the perfect bag charm then this 4-step lipstick bag charm customization by Carolina Herrera is perfect for you. The first step is to choose a lipstick (or lipsticks, really) from the 50+ available shades in the finish you most prefer. Then, you can pick out a cap for your lippie before adding a bangle and the rest of your selected accessories. From tassels to flowers to keychain initials, you can totally guarantee that your bag charm will be one in a million. Plus, it'll be the cutest addition to your makeup collection, too!
The Herrera Lipstick Customization, prices may vary, CAROLINA HERRERA, carolinaherrera.com
This super cute charm features Burberry's signature cashmere teddy dressed in a cotton gabardine coat. Truly a distinguished gentleman! If you want to, you can even personalize it further by adding a bow or customizing its coat!
Thomas Bear Charm in Trench Coat, PHP 21,400, BURBERRY, int.burberry.com
This keychain will most likely grab people's attention, but not because of its pop of red. Because of the various elements hanging onto the keyring, it's sure to jingle and jangle with every step you take. You can even hang your car or house keys on it for maximum effect (and of course, ease of access!).
Women's Paloma Keychain, approx. PHP 33,559.79, BALENCIAGA, balenciaga.com
This understated keychain by Bottega Veneta is all about quiet luxury with its minimalist design and smooth, leather cubes. You can get it in black and navy for a classic look or dark red and pastel blue for pops of color.
Cube Key Ring, approx. PHP 29,329.56, BOTTEGA VENETA, bottegaveneta.com
Mulberry's puzzle keyrings actually come in a variety of different colors and animals, but this pink poodle in particular is perfect for that cutesy couquette aesthetic.
Puzzle Keyring - Poodle Dog, approx. PHP 15,510.83, MULBERRY, mulberry.com
