Adwoa Aboah got us falling in love with Fendi Peekaboo again
Adwoa Aboah is the superwoman we all wanna be in this new Fendi Peekaboo campaign.
Fendi Peekaboo is back again and this time, it is flying across the Roman night skies in the arms of Adwoa Aboah in its latest campaign.
Shot by renowned director and long-time friend of the house, Luca Guadagnino, this Fendi Peekaboo campaign highlights a short film that explores the irreverent imagination and powerful femininity of the brand.
On the campaign, Guadagninosays, “I feel part of FENDI. I am very close friends with FENDI – as a brand for sure but, most importantly, as a friend of people who are pillars of the company. I feel a very deep connection with the brand – and my mother used to wear FENDI back in the 70s and 80s so the logo, the type of materials, the quality and the design of FENDI have always been part of my imagery.”
With the new campaign, Adwoa is depicted as a fashionable incarnation of superwoman, flying above Roman rooftops and ultimately arriving on the steps of FENDI’s Palazzo della Civiltà Italiana.
Witty, whimsical and, of course, fashion-forward, the campaign brings a new look and feel to the iconic Peekaboo silhouette. One that empowers its wearers to be strong, confident and independant.
Discover more on www.fendi.com.
