See how Zhou Dongyu, He Cong and Liang Jiyuan celebrate the coming Chinese New Year with Burberry.

To celebrate the Year of Rat, Burberry reveals its Chinese New Year 2020 campaign shot by Leslie Zhang, starring Zhou Dongyu, He Cong and Liang Jiyuan.

In the campaign where the joyous spirit of Chinese New Year gleams in red with Burberry&#39;s signature honey-beige, sees a range of our favourite designs including the Lola Bag and the T-bar shoes.&nbsp;From the bags to ready-to-wear and accessories, the collection highlights the Thomas Burberry Monogram reimagined with the Chinese Zodiac.

From Zhou Dongyu, Burberry&#39;s brand ambassador to model He Cong and &nbsp;Liang Jiyuan, scroll down to see how the stars celebrate Chinese New Year with Burberry:

Burberry Chinese New Year 2020 Campaign c Courtesy of Burberry _ Leslie Zhang_006.jpg

ZHOU DONGYU

&quot;I wanted to deliver a more innovative and distinctive take on Chinese New Year in the campaign, even though we used a lot&nbsp;of the traditional colour: red.&nbsp;

Chinese New Year for me means &lsquo;out with the old &ndash; in with the new&rsquo;! The smell of the New Year&rsquo;s dinner that lasted until&nbsp;midnight and was prepared by each family member with their own speciality dish &ndash; that is always one of my favourite&nbsp;memories.&quot;

Burberry Chinese New Year 2020 Campaign c Courtesy of Burberry _ Leslie Zhang_009.jpg

HE CONG

&quot;I always love working with Burberry. This time it was for the Chinese New Year campaign. The collection and the set were both very joyful with lots of red, a colour that symbolises good fortune. I really wanted to portray the importance of Chinese&nbsp;New Year and its traditional values through the campaign images.

My favourite Chinese New Year memory is setting off fireworks with my family. I believe that the person who launches the first&nbsp;firework of the New Year will receive good luck!&quot;

Burberry Chinese New Year 2020 Campaign c Courtesy of Burberry _ Leslie Zhang_002.jpg

LIANG JIYUAN

&quot;It feels exciting to be in this campaign for Burberry! I wanted to express my personal style through the images and at the&nbsp;same time celebrate the characteristics of the Chinese New Year festival.

For me, Chinese New Year is a time for reunion and for family. For work, I have to travel to different countries and cities, I am&nbsp;always busy and have no time to see my parents and sister. When I get together with my family during the Chinese New Year,&nbsp;I feel warm and happy.&quot;

Burberry Chinese New Year 2020 Campaign - Behind-the-scenes c Courtesy of Burberry _ Leslie Zhang_001.jpg

LESLIE ZHANG

&quot;I wanted the images to portray a celebration, a celebration of a festive occasion. I wanted to remain rooted in elements that&nbsp;are traditional but also create images that would feel modern, just as the products are.

To me, Chinese New Year has always meant the reuniting of family. But now, for me, it also means a long holiday that leads&nbsp;to new beginnings and goals to strive for. I used to love it when the whole family got together and prepared for the most&nbsp;important dinner for the whole year, on New Year&rsquo;s Eve. We would go to the supermarket together, cook together, have a&nbsp;really good time together.&quot;

Swipe the gallery to take a look at our favourite items from Burberry Chinese New Year 2020 collection:

Visit <a href="https://my.burberry.com/chinese-new-year/">my.burberry.com</a> to find out more.

Burberry presents Chinese New Year campaign with Zhou Dongyu, He Cong and Liang Jiyuan

Tags

Related Articles

Fashion

Your red soles are waiting at the new Christian Louboutin in Pavilion KL

Watches & Jewellery

Omega unveils the new Bond watch with Daniel Craig

Fashion

Gucci parties with Mickey Mouse for CNY2020!

Recommended posts for you

Arts, Culture & Lifestyle

LOFF After Hours: Treat yourself to festive menus and holiday stay in KL

Fashion

Greater Heights: Heels that complete your collection

Watches & Jewellery

Gilt Trippin’: Timepieces with exquisite gold embellishments

Personalities

Exclusive: aespa on their love for Chopard, Whiplash comeback and more

Watches & Jewellery

Samsung Galaxy Watch 7: The everyday hero of smartwatches

Fashion

Coach spreads the holiday joy all across Malaysia with immersive pop-ups

Fashion

Byeon Woo-seok joins Cartier as brand ambassador

Fashion

UNIQLO: C Curated Picks by Clare Waight Keller