Riccardo Tisci continues to work on the new identity of Burberry.

The clues are coming together! As London Fashion Week looms around the corner, Riccardo Tisci has been slowly&nbsp;teasing his vision for Burberry.

Weeks after announcing the <a href="https://www.lofficielmalaysia.com/fashion/riccardo-tisci-announces-burberry-x-vivienne-westwood-collaboration" target="_blank">new retail strategy</a>, Burberry published an e-mail thread between&nbsp;Riccardo Tisci, the reigning chief creative officer,&nbsp;and graphic designer&nbsp;Peter Saville to unveil the birth of its first-ever new logo in twenty years.

(Swipe the gallery to take a look at the e-mail convo between&nbsp;Riccardo Tisci and Peter Saville)

 Photo courtesy: Instagram @burberry 

Created by Peter Saville (the art director-graphic designer&nbsp;who reimagined the new Calvin Klein logo with Raf Simons), the new monogram logo features&nbsp;Burberry&#39;s trademark check pattern, which comes in the house&#39;s signature honey hue with a richer and stronger touch.

Along with the monogram print, Burberry will also now have a new official brand logo, featuring a bolder and cleaner font.

And can you spot&nbsp;the&nbsp;&#39;T&#39; and &#39;B&#39;&nbsp;initials of Thomas Burberry&nbsp;in the tessellating&nbsp;pattern?

&quot;Some feel very contemporary, especially a logo from 1908 and a Thomas Burberry Monogram.&quot;

&ndash; Riccardo Tisci

Since his appointment, Riccardo Tisci has been trying to&nbsp;establish a new generation for Burberry by looking&nbsp;back at the legacy and&nbsp;history of the British house as part of his journey of reworking the identity of it.&nbsp;

The &#39;Classic B&#39; campaign &ndash; Tisci&#39;s first act at Burberry &ndash; and the collaboration with Vivienne Westwood&nbsp;(another British&nbsp;icon)&nbsp; could be the best testimony of the designer keeping the classic and royal codes of Burberry with his signature modern and street-focused aesthetics.&nbsp;

Follow&nbsp;<a href="https://www.instagram.com/lofficielmalaysia/" target="_blank">@lofficielmalaysia</a>&nbsp;and&nbsp;<a href="https://www.instagram.com/burberry/" target="_blank">@burberry</a>&nbsp;for&nbsp;more updates on the coming&nbsp;debut of Riccardo for Burberry&#39; in September 2018.

Have you seen the new Burberry monogram logo?

Tags

Recommended posts for you

Fashion

All our favourite Asian celebrities spotted at Milan Fashion Week Fall/Winter 2025

Fashion

Onitsuka Tiger finally opens its doors in Barcelona

Beauty

I tried Aura Regenerative Wellness Clinic's Signature Longevity Ritual

Watches & Jewellery

Time in Abundance: Fusion of classic craftsmanship and timeless style

Runway

LIVE: Louis Vuitton Women’s Fall/Winter 2025 Show

Arts, Culture & Lifestyle

Lady Gaga in Singapore: Everything we know so far about her only stop in Asia

Beauty

Prada Paradoxe Virtual Flower is a new sustainable scent made with AI technology

Fashion

Anna Jobling and Angga Yunanda wants you to level up your Raya fit for 2025