Fashion

Byeon Woo-seok joins Cartier as brand ambassador

The South Korean actor teams up with global stars like V of BTS, Jackson Wang, and Jisoo of BLACKPINK for the luxury jeweler.

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Byeon Woo-seok is the latest name to join Cartier’s roster of ambassadors. The French luxury brand confirmed the partnership on November 22, making the South Korean actor the newest face of the iconic jeweler.

“I am delighted and excited to be joining Cartier as an ambassador,” Byeon Woo Seok said in a statement. “I am honored to be able to work with Cartier, who has endlessly taken on new creative challenges that transcend time while also presenting elegant designs steeped in expert craftsmanship.”

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The move follows Byeon Woo-seok’s recent rise in the fashion world, including his spot as one of the top influencers at recent international fashion weeks. Now with Cartier, he joins an impressive group of international ambassadors, including V of BTS, Jackson Wang, Jisoo of BLACKPINK, and Hyunjin of Stray Kids.

With his new role, Byeon Woo Seok is continuing to make a name for himself in both entertainment and fashion, adding another major partnership to his growing portfolio.

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