Charlotte Casiraghi is Chanel’s new ambassador and spokesperson
Chanel has just announced Charlotte Casiraghi, the daughter of Caroline, Princess of Hanover as the house’s newest ambassador and spokesperson.
And even before she officially took on the role as the muse of Chanel, Charlotte Casiraghi already has a very unique bond with the Parisian house.
“It’s almost as if I was born with Chanel, ” said the young royal in an interview as she recounts the moments where Chanel and her life were interwoven. “I think of photos of my mom, when she was pregnant with me, wonderful photos by Karl Lagerfeld, with her wearing Chanel, and more recently, my wedding, where I wore one of Karl’s last Haute Couture dresses.”
With a mission to perpetuate Gabrielle Chanel and Karl Lagerfeld’s unreserved fondness for literature, Chanel and Charlotte Casiraghi, who owns a degree in philosophy, are hosting a unique project throughout 2021.
Themed Les Rendez-vous littéraires rue Cambon, the initiative is set to bring together female writers and actresses, in the company of the friends of Chanel, to read, discuss and delve into the world of literature and poetry.
Chanel will also reveal its Spring/Summer 2021 campaign starring Charlotte Casiraghi lensed by Inez van Lamsweerde and Vinoodh Matadin at La Vigie, Karl Lagerfeld’s former villa overlooking Monaco.
Visit chanel.com to find out more.
