CNY 2025: Festive collections from local fashion brands for this Chinese New Year
Count on these Malaysian designers to perfect your CNY outfit.
Mark the festive occasion with stunning Chinese New Year collections from local designer brands. From modern takes on traditional outfits at BEHATI to Shanghai opulence at Rizman Ruzaini, find a variety of choices to suit your style.
BEHATI
Divided into two chapters, Behati presents a diverse range of Chinese New Year outfits for men and women, seamlessly combining historical influences with the brand's unique identity. For those seeking something different this year, the oversized Qipao offers a modern twist. Featuring intricate details and vibrant floral prints, the collection delivers a fresh perspective while staying rooted in Chinese culture.
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BRIAN KHOO
BRIAN KHOO’s “Serpentine Garden” draws inspiration from the anemone flower and delicate butterflies. Paying homage to the Year of the Snake, the collection incorporates serpentine lines and floral motifs, embodying refined charm and elegance. With rich hues and intricate patterns, it evokes a sense of harmony and playful energy. Additionally, the collection includes outfits for fur kids, perfect for matching with their loving pet parents this Chinese New Year.
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Hanya
Hanya’s Love’s POV collection highlights versatility and artistry through its unique prints, drawing inspiration from Eastern elements like pagodas, cherry blossoms, and mountain landscapes. If you're planning to dress the entire family in coordinated outfits this Chinese New Year, matching sets are the perfect choice.
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Rizman Ruzaini
Drawing inspiration from the opulence of 1920s Shanghai, Rizman Ruzaini presents a collection that reimagines the classic Qipao with a modern twist. Featuring stunning details like pleated fans, signature beadwork, and intricate cut-outs, the pieces are ideal for both Chinese New Year and elegant, grand occasions.
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Melinda Looi
For this Lunar New Year, Melinda Looi presents “In The Mood of Looi,” a collection that captures the romantic tension of 1960s Hong Kong. The pieces showcase bold tailoring, vintage-inspired silhouettes, and luxurious fabrics such as silk, brocade, and lace. In addition, MELL by Melinda Looi debuts MELLEAGRIS for the Year of the Snake, a dynamic collection that fuses Y2K influences with themes of transformation and renewal.
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KITTIE YIYI x MON QUIN
This year, Kittie Yiyi and MON QUIN collaborate to present an exclusive collection for Chinese New Year. The collection showcases Cheongsams specially crafted to enhance the hourglass silhouette, offering a flattering fit. The matching sets feature an angled cut-out top with puff sleeves and scrunchie-inspired sleeve details. Combining modern design elements with traditional styles.
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KHOON HOOI
To celebrate Chinese New Year, KHOON HOOI presents a collection that embraces diversity, blending both traditional and contemporary designs. Honouring women of all ages, each piece is carefully crafted to flatter and inspire. The collection features traditional garments that skilfully play with contrasts — combining hard and soft elements, bold prints, and varied textures — to create a sophisticated harmony with a modern twist for the festivities.
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INNAI RED
Themed “Bloom” or “Sheng Kai,” meaning “blooming into a full flower” in Mandarin, INNAI RED’s Chinese New Year Collection symbolizes new opportunities and flourishing growth for a prosperous year ahead. The collection features modern pieces with a touch of classic elegance, crafted from lightweight brocades, embroidered lace, Guipure lace, textured printed organza, and taffeta. The campaign also marks the brand’s debut collaboration with local calligrapher Fong Sheeney, who blends traditional art with modern expression as she performs her calligraphy.
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Maarimaia
Embodying the elegance and transformative spirit of the Year of the Snake, Maarimaia Privé’s Lunar 2025 'Charmed' collection seamlessly integrates traditional silhouettes with fashion-forward artistry. Each piece is a testament to the brand’s dedication to luxury, bespoke craftsmanship, and empowering individuals to showcase their distinctive style.
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Brenda Kuoh
To mark this Lunar New Year, Brenda Kuoh releases a collection of outfits such as the New Beginnings Set, Posh Amore Set, and Pickle Me Sports Set, each delivering a fresh approach to glamour that feels both contemporary and timeless. There’s also a sporty red fit that’s versatile enough for both festive occasions and everyday activities, from workouts to casual meetups.
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