Get on the fashion fever with Coach's latest Ramadan-themed installation in KL
From free gifts to photo zones and virtual games, Coach Malaysia wants to liven up your Ramadan season in style.
Coach Malaysia brings forth a captivating celebration of Ramadan for the second consecutive year in Malaysia, marking the occasion with an array of immersive experiences and iconic product offerings at Pavilion KL.
The heart of Coach's 2024 Ramadan bespoke experience lies in its seamless blend of local tradition and the optimistic spirit of New York City. At the forefront of this celebration stands a monumental Quilted Tabby bag, a larger-than-life representation that adorns the mall's entrance.
Embellished with quilted patterns featuring motifs such as stars and crescent moons, this installation serves as a beacon of the Ramadan spirit, enhanced by an immersive digital art experience.
Adding an interactive element to the festivities, Coach introduces a digital gamification experience exclusively tailored for Ramadan, offering visitors the chance to win their very own Quilted Tabby bag.
Complementing the experience, a cart is stationed nearby, offering complimentary pre-packed dates for visitors to break their fast during the holy month, available on Fridays through Sundays.
Embedded within Coach's Spring 2024 collection narrative of embracing authenticity, the installation echoes the theme of "The Courage to Be Real." Both physical and digital realms converge as visitors explore the Quilted Tabby bag collection, encouraging self-expression and personal exploration.
Throughout the event, guests are invited to immerse themselves in the Ramadan-inspired installation and explore Coach's latest Spring collection, including the Quilted Tabby bag, available from 14th March 2024 to 14th April 2024.
Across Malaysia, Coach stores transform to reflect the vibrancy of the Spring 2024 collection's colour palette and intricate motifs, offering visitors a truly unique shopping experience.
Swipe the gallery below to see how our Malaysian stars flaunt their Coach looks:
