In collaboration with the Malaysian fashion label founded by creative director Izrin Ismail, Coach Malaysia unveils a unique collection of tote bags and t-shirts.

Coach unveils its latest collaboration, the Coach x INNAI collection, a fusion of heritage and modernity in partnership with the Malaysian fashion label founded by creative director Izrin Ismail. This unique collaboration marries the original artwork of INNAI with Coach&rsquo;s iconic design language, resulting in a collection that encapsulates the essence of both brands&mdash;reimagining heritage with the expressive spirit of today.

At the heart of this collaboration lies an exploration of traditional Malaysian batik textile art through a contemporary lens featuring a collection of tote bags and t-shirts.
The collection showcases the iconic hibiscus flower motif, "Paradise Swirl", in a palette of sweet pastel shades &mdash; a signature touch of INNAI. This abstracted motif, inspired by the Eastern Malaysian coastline, pays homage to both INNAI&rsquo;s roots and Coach&rsquo;s legacy of craftsmanship, featuring a hand-crafted wax and dye technique that nods to tradition while embracing modernity.

The Coach x INNAI collection offers a curated selection of t-shirts and classic totes adorned with INNAI&rsquo;s imaginative artwork, rendered in soft summer hues of beige, blue, and pink. Exclusively available at Coach locations across Malaysia and Singapore, this collaboration invites fashion enthusiasts to experience a harmonious blend of cultural heritage and contemporary design.
 Immerse yourself in the allure of the Coach x INNAI collection and embark on a journey where tradition meets innovation, nostalgia meets modernity, and heritage is reimagined for today&rsquo;s discerning fashion connoisseurs.

Coach x INNAI collection will be launching exclusively at all Coach retail stores in Malaysia from 26th April 2024 and online on <a href="https://malaysia.coach.com/">https://malaysia.coach.com</a>.

Coach partners with Malaysian homegrown label INNAI for special collection

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