"I&rsquo;m thrilled to say I&rsquo;m the new face of Onitsuka Tiger. I wore these iconic Japanese shoes all through my childhood, and it feels so full circle to be dancing in them again in my adulthood."

The iconic Japanese fashion brand Onitsuka Tiger is celebrating its 75th anniversary and they are set to redefine the intersection of fashion, sports, and heritage with a contemporary twist.&nbsp; Embodying the brand's commitment to empowering youth and instilling hope for the future is the announcement of singer-songwriter Conan Gray as its new brand ambassador.
Known for expressing unique ideas and style, Conan Gray has become an emblem of Generation Z, using music and fashion to convey new values.

His collaboration with Onitsuka Tiger extends to various activities, including a feature in the inaugural Onitsuka Tiger Magazine, released on January 17, 2024. Gray's upbringing in Japan, with a Japanese mother and an Irish-American father, aligns seamlessly with the brand's roots.
As the brand integrates Gray's innovative ideas and styles, Onitsuka Tiger looks forward to shaping a future that pays homage to its heritage while staying on the cutting edge of contemporary fashion. With Conan Gray at the forefront, this collaboration promises to be a testament to the brand's enduring legacy and commitment to youth empowerment.

Conan Gray is the new Onitsuka Tiger brand ambassador

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