"I&rsquo;m thrilled to say I&rsquo;m the new face of Onitsuka Tiger. I wore these iconic Japanese shoes all through my childhood, and it feels so full circle to be dancing in them again in my adulthood."

The iconic Japanese fashion brand Onitsuka Tiger is celebrating its 75th anniversary and they are set to redefine the intersection of fashion, sports, and heritage with a contemporary twist.&nbsp; Embodying the brand's commitment to empowering youth and instilling hope for the future is the announcement of singer-songwriter Conan Gray as its new brand ambassador.
Known for expressing unique ideas and style, Conan Gray has become an emblem of Generation Z, using music and fashion to convey new values.

His collaboration with Onitsuka Tiger extends to various activities, including a feature in the inaugural Onitsuka Tiger Magazine, released on January 17, 2024. Gray's upbringing in Japan, with a Japanese mother and an Irish-American father, aligns seamlessly with the brand's roots.
As the brand integrates Gray's innovative ideas and styles, Onitsuka Tiger looks forward to shaping a future that pays homage to its heritage while staying on the cutting edge of contemporary fashion. With Conan Gray at the forefront, this collaboration promises to be a testament to the brand's enduring legacy and commitment to youth empowerment.

Conan Gray is the new Onitsuka Tiger brand ambassador

Tags

Recommended posts for you

Dining

Welcome the Year of the Snake at Sushi Shinjiru

Beauty

It’s Giving Party: the prettiest beauty picks for this holiday season

Beauty

Holiday Gift Guide: 2024 beauty advent calendars that are worth the splurge and wait

Fashion

Strings Untied: Breaking barriers with model Fallon

Arts, Culture & Lifestyle

LOFF After Hours: Treat yourself to festive menus and holiday stay in KL

Fashion

Greater Heights: Heels that complete your collection

Watches & Jewellery

Gilt Trippin’: Timepieces with exquisite gold embellishments

Personalities

Exclusive: aespa on their love for Chopard, Whiplash comeback and more