Creative director Alessandro Michele presents a dedicated collection featuring Doraemon, our favourite cat-type robot of all time. 

As we usher in the Year of the Ox, Gucci presents its Lunar New Year campaign featuring a special Doraemon collection&nbsp;-&nbsp;paying nod to the anime character loved across generations in conjunction with its 50th anniversary.&nbsp;

Lensed by photographer Angelo Pennetta, the campaign set against a&nbsp;<a href="https://www.lofficielmalaysia.com/fashion/gucci-gift-2020-imagines-a-90s-office-party-holiday-campaign">nostalgic backdrop</a> where Doraemon takes the centre stage and brings back everyone&rsquo;s <a href="https://www.lofficielmalaysia.com/fashion/take-a-hike-with-malaysian-olympians-in-thenorthfacexgucci-collection">favourite childhood memories with friends</a>. With a classic blue that couldn&rsquo;t be missed, Doraemon takes over the signature GG motif on a line-up of ready-to-wear, accessories and bags.&nbsp;

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As playful as it sounds, an unexpected Doraemon&nbsp;disguise is also created in honour of the Year of the Ox, which can be seen on several Gucci&rsquo;s signature designs including the Gucci Dive Watch, Ace Sneaker and the Small Shoulder Bag.&nbsp;

The purchase of Gucci 2021 Lunar New Year Collection will come with its own sustainable packaging of recyclable green bags printed with Doremon motif.

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Swipe the gallery to take a look at&nbsp;Gucci Lunar New Year campaign:

Visit <a href="https://www.gucci.com/us/en/">gucci.com</a> to find out more.

Doraemon takes the stage of Gucci Lunar New Year campaign

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