Every look inside Blackpink Jennie's debut campaign for Calvin Klein
Get ready to kick it with Blackpink's Jennie as she makes her debut as the talent for the new Heron Preston for Calvin Klein campaign.
Celebrated as part of the most popular K-Pop groups of today, Jennie has always been known as a fashion favourite who had popularised various trends and is the face to various fashion and lifestyle brand. With the new appointment of designer Heron Preston, a known streetwear designer, at Calvin Klein, the synergy among Heron, Jennie and Calvin Klein is evident and excited.
Shot by photographer Kim Hee June, Jennie is captured in a series of stunning imagery that highlights the theme of the first Heron Preston for Calvin Klein collection – minimalistic, but not simplistic.
Celebrating the wonders of Calvin Klein denim and athleisure wear, Heron Preston incorporates his signature style including raised ribbing and stitching into the pieces. The idea is to create baseline and classic pieces that can be weaved into all wardrobes, continuing Calvin Klein's legacy of body and identity inclusivity.
Scroll down to see the full set of images of Jennie for the campaign: