This is where we unite for the love of fashion and art.

In the heart of Longchamp&rsquo;s latest <a href="https://www.lofficielmalaysia.com/fashion/longchamp-x-toiletpaper-s-exclusive-pop-up-opens-in-the-gasket-alley-pj">artist collaboration</a>, there&rsquo;s a tale that goes beyond threads and stitches &mdash; a story that dances with colors and whispers the secrets of an iconic artist. Enter the enchanting world of Longchamp x Robert Indiana, where the canvas becomes a canvas for love, and fashion becomes a gallery of emotions.
Indiana&rsquo;s LOVE artwork, with its striking stacked letters, has become a global symbol of love and unity since its inception in 1964. Longchamp&rsquo;s collaboration with The Robert Indiana Legacy Initiative is a testament to the French brand&rsquo;s dedication to honoring artistic integrity and encapsulates the essence of Indiana&rsquo;s exploration of American identity, language, and colour.

In crafting the Longchamp x Robert Indiana collection, <a href="https://www.lofficielmalaysia.com/fashion/longchamp-revisits-its-equestrian-roots-for-the-fall-winter-2023-collection">Longchamp</a> paid homage to Indiana's legacy, capturing the spirit of his work and infusing it into every stitch and fold. The LOVE artwork, with its bold, vibrant hues, found a new home on Longchamp&rsquo;s Le Pliage&reg; bags, transforming each piece into a masterpiece. The collection isn&rsquo;t just about bags; it's a celebration of Indiana&rsquo;s artistic brilliance, translating his passion for numerology and love into wearable art.
Featuring LOVE in three captivating colourways, meticulously adapted from Indiana&rsquo;s original artworks, Longchamp adorns the artwork on the Le Pliage&reg; travel bag, shoulder bag, pouch, and two new square iterations, along with accessories like a silk scarf and a key chain.

Longchamp Creative Director and grand-daughter of the founder &nbsp;Sophie Delafontaine says, &ldquo;I have always admired the late American artist Robert Indiana, partly because I felt his work, which is so graphic in style and optimistic in tone, really matched the bold spirit and bright energy of Longchamp."
Love is universal, a positive message that is understood all over the world, and I liked the idea of reproducing this message on Le Pliage&reg;, a universally beloved bag. I love the idea of releasing an ephemeral collection created to last forever."

As you carry a Longchamp x Robert Indiana creation, you don&rsquo;t just carry a bag; you carry a piece of history and an embodiment of love. The collection&rsquo;s charm lies in its ability to evoke feelings and inspire conversations. It&rsquo;s a nod to the artistic journey that Robert Indiana embarked upon, and a tribute to the timeless allure of his creations.
To add more excitement to the collection, Longchamp prepared various region-exclusive designs. Here in the Asia Pacific region, Longchamp has release a special pink design in two sizes that are exclusively available for purchase on Longchamp's e-commerce website for countries within the APAC region.
While in Malaysia, we have the Le Pliage&reg; XS in black cowhide leather, embossed with the red LOVE emblem to exude sophistication and passion, available exclusively in Pavilion KL.

Imagine strolling down the streets, the LOVE-emblazoned bag swinging by your side, attracting smiles and envious glances.
 Each bag, scarf, and keychain tells a story&mdash;a story of love, luck, and the delightful dance between art and fashion. Longchamp x Robert Indiana isn&rsquo;t just a collaboration; it&rsquo;s a love affair that invites you to be a part of the narrative, to embrace the charm of artistry, and to carry the legacy of a legendary artist wherever you go. 
Swipe gallery below to see the full collection:

The Longchamp x Robert Indiana collection is now available in-stores and online worldwide including Malaysia.
The Longchamp x Robert Indiana Asia Pacific exclusive design is available only via its <a href="https://www.longchamp.com/my/en/robert-indiana.html">e-commerce website</a>.

Falling in LOVE with the Longchamp x Robert Indiana collection

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