A full look at MINGYU's first advertising campaign for Calvin Klein
SEVENTEEN's MINGYU has us chanting "LALALI" with his first official advertising campaign with Calvin Klein.
We've been waiting for months and finally, SEVENTEEN's MINGYU strikes it hot and captivate us once again as he fronts the new Calvin Klein Fall 2024 campaign.
Having worked with the celebrated brand on various occasions including the recent event appearance in Paris last June 2024, the global star sets another milestone as this marks his first official advertising campaign as the face of Calvin Klein.
Recognized for his unique style and undeniable charisma, Mingyu's love for Calvin Klein is no secret. Whether he's posting on social media, starring in "Going Seventeen" (the group's popular YouTube variety show), or turning heads with his airport fashion, he's often seen rocking the brand.
Shot by Park Jong Ha and directed by AJ Duan, MINGYU shines through in the latest Calvin Klein Fall 2024 denim collection including some of the brand's iconic designs like the 90s Straight Jeans, Signature 90s Trucker jacket and Modern Cotton Air Trunks.
Set against blue and orange backdrops, MINGYU shows off his playful energy and model-like appearance, bringing a new definition of beauty and charisma to Calvin Klein. From casual comfort to edgy street style, he depicts the perfect example of the Calvin Klein man.
Without further ado, feast your eyes on the full campaign images below:
The campaign launches on 16th August 2024, and the Fall 2024 denim is now live on calvinklein.com.
Campaign Credits:
Directed by AJ Duan
Photographed by Park Jong Ha
