Gucci presents the Epilogue campaign, the final chapter of an epic trilogy

And now comes the Epilogue campaign, a visual spectacle (both photos and film) shot by Minneapolis-based photographer Alec Soth and filmed by Roman directors Damiano and Fabio D’Innocenzo.

Captured in two contrasting Roman locations, the grandiose, late-Mannerist Palazzo Sacchetti and the distressed, graffiti-covered Campo Boario area, the Epilogue campaign brings back the Gucci design team as the faces of the campaign to be portrayed under a poetic play of juxtapositions and perspectives.

Swipe gallery below to see our favourite shots of the Epilogue campaign:

And for the film, a special premiere was in order and Alessandro chose to have the Epilogue campaign debut at the pre-show of Billie Eilish’s first live-streamed concert "Where Do We Go? The Livestream".

In the official release, it says that the Epilogue campaign "recounts the story of leaving behind fashion’s old rules, the third part in a series that began with Gucci The Ritual show where he celebrated the ritual of the fashion show, continued with the Ritual campaign, where the models created their own images, and concludes with this new collection, worn by those who designed it."

Watch the campaign film below:

Discover more about the Gucci Epilogue campaign now on www.gucci.com.