Gucci jets off with Ni Ni and Chang Chen for new Valigeria campaign
We are back to the airport with a new duo to showcase the Gucci Savoy collection.
Following the whirlwind romance of Bad Bunny and Kendall, Gucci Valigeria takes a sharp turn to zoom in to global ambassador Ni Ni and Chang Chen's genuine friendship on-and-off camera for the new Gucci Valigeria campaign.
Gucci's latest Valigeria campaign is a a visual ode to genuine connections and shared experiences. Conceived by Creative Director Sabato De Sarno, the narrative unfolds in an airport, a symbolic junction of departures and arrivals, where the duo's authentic friendship is showcased amidst the hustle and bustle.
As they traverse the airport with Gucci Savoy travel collection, the campaign not only reflects the House's timeless commitment to craftsmanship and design but also encapsulates the essence of chosen familial bonds. Ni Ni and Chang Chen effortlessly embody the spirit of Gucci's community, where meaningful relationships are paramount and style is timeless.
The campaign seamlessly marries classic Gucci aesthetics with modern neon designs, ensuring the collections resonate with diverse lifestyles. Each piece from the Valigeria range becomes a companion for life's journeys, underlining Gucci's adaptability and style.
For fashion enthusiasts in Malaysia, the Gucci Savoy line is already available in stores, while the eagerly awaited neon styles are set to arrive later this year, promising a fusion of style and functionality for the modern era.
Scroll down to see the full campaign:
