If you can't fight, why not join them  and make a parody of your own brand name?

Always a step ahead, Gucci has always embraced the power of parodies, especially ones that reflect on its own, and the latest to the scene is the GUCCY&nbsp;bag.

Yes, that is not a spelling error. It is indeed &quot;Gucci&quot; with a &quot;Y&quot;, that projects a medieval spelling of the brand name and, more importantly, a jab at all the knock-offs of Gucci in the market.

Making its debut on the Gucci Spring/Summer 2018 collection, the GUCCY&nbsp;bag is the &quot;It&quot; bag on everyone&#39;s lips.

This is the next step for all Gucci lovers to &quot;Guccify&quot; themselves, following the raving success of the Gucci logo tees and&nbsp;Ace sneakers (specifically the one with the embroidered golden bee on the tri-colour stripes).

For this new GUCCY logo, creative director Alessandro Michele uses the iconic SEGA font to illustrate the design, which is part of his&nbsp;homage to eighties video gaming culture for this season.

From SEGA to GUCCY

aaGU575_SS18-HERO_ROP_LAYOUT_DPS_CROP_9_300-dpi.jpg

An iconic&nbsp;fixture in the colourful arcades and coin-op game rooms of the time, the SEGA logo is one we all loved in our youth and now, it is repurposed with a background of stars framed with a delicate motif in variations of metallic gold, black and white.

Launched with a special illustrated campaign ad, this GUCCY bag has already taken over Instagram&nbsp;since its debut and now it is time for you to get yours!

Our personal favourite? The white leather with metallic gold motif, of course!

https://www.gucci.com/us/en/pr/women/womens-handbags/womens-shoulder-bags/guccy-mini-shoulder-bag-p-511189K2YPN8275?position=2&listName=VariationOverlay

https://www.gucci.com/us/en/pr/women/womens-handbags/womens-shoulder-bags/guccy-mini-shoulder-bag-p-5111890GUYN1055

https://www.gucci.com/us/en/pr/women/womens-handbags/womens-shoulder-bags/guccy-mini-shoulder-bag-p-5111890GUYN8711?position=2&listName=VariationOverlay

Special Note:&nbsp;The SEGA font is used with permission of SEGA Holdings Co., Ltd

(Images by Gucci)

Guccify yourself with the new GUCCY bag

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