Jessica Jung to launch exclusive bag collection with Zalora
Formerly of Girls' Generation and now a successful solo artist, fashion designer and icon, Jessica Jung is back to the frontlines to collaborate with online retailer Zalora for an exclusive bag collection.
Through her own fashion label, Blanc & Eclare, this partnership marks the first-ever collaboration by Jessica with a Southeast-Asia-based online retailer.
And more importantly, this will be the first ever bag design to be created by Blanc & Eclare and Jessica!
Set to launch online on 26th October 2018 in eight countries (Singapore, Malaysia, Brunei, Taiwan, Indonesia, Philippines, Hong Kong and Macau), the collection highlights a chic leather bucket bag, named "Poppy".
Aptly named, the bag will feature three colours – white, pink and lilac – inspired by the colourful poppy flower fields.
There will be three other colours – black, brown and nude – to represent the fashion staples.
On this collaboration with Zalora, Jessica says, “I’ve always believed in the power of social media and technology to bring fashion closer to everyone."
ZALORA has transformed how people shop fashion in their part of the world, and we at BLANC & ECLARE are fortunate to have the opportunity to reach consumers and fans across the region and offer them a beautiful and practical bag collection."
The Blanc & Eclare by Jessica Jung x Zalora bag collection will launch on all ZALORA websites and app from 26th October 2018 onwards.
Find out more on www.zalora.com.my.
