Embracing the young, hip and cool, Longchamp celebrates its 70th anniversary by welcoming a new face to the Maison.

Her name is no stranger in the fashion and entertainment scene, and now the youngest of the Kardashian-Jenner family, Kendall Jenner, has joined the Longchamp family as its new ambassador.

Set to maker her campaign debut in Fall 2018,&nbsp; the appointment of Kendall is happening in conjunction of&nbsp;Longchamp&#39;s 70th-anniversary celebration.

And for the announcement, Longchamp has also unveiled a <a href="https://www.instagram.com/longchamp/">special video of Kendall on Instagram</a>, which also features the new Amazone bag, which will be launched globally on 22nd May 2018.

On her new role, Kendall says,&nbsp;&ldquo;I think there&rsquo;s this synergy between the term &lsquo;world citizen&rsquo; and Longchamp. To me, a world citizen is someone who wants to share more of an understanding of different cultures.&rdquo;

&quot;With Longchamp, while the collection always has a touch of the Parisian, it is something that can be worn around the world, by women who support this idea.&rdquo;

Kendall Jenner is Longchamp's new ambassador

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