Embracing the young, hip and cool, Longchamp celebrates its 70th anniversary by welcoming a new face to the Maison.

Her name is no stranger in the fashion and entertainment scene, and now the youngest of the Kardashian-Jenner family, Kendall Jenner, has joined the Longchamp family as its new ambassador.

Set to maker her campaign debut in Fall 2018,&nbsp; the appointment of Kendall is happening in conjunction of&nbsp;Longchamp&#39;s 70th-anniversary celebration.

And for the announcement, Longchamp has also unveiled a <a href="https://www.instagram.com/longchamp/">special video of Kendall on Instagram</a>, which also features the new Amazone bag, which will be launched globally on 22nd May 2018.

On her new role, Kendall says,&nbsp;&ldquo;I think there&rsquo;s this synergy between the term &lsquo;world citizen&rsquo; and Longchamp. To me, a world citizen is someone who wants to share more of an understanding of different cultures.&rdquo;

&quot;With Longchamp, while the collection always has a touch of the Parisian, it is something that can be worn around the world, by women who support this idea.&rdquo;

Kendall Jenner is Longchamp's new ambassador

Tags

Recommended posts for you

Arts, Culture & Lifestyle

LOFF After Hours: Treat yourself to festive menus and holiday stay in KL

Fashion

Greater Heights: Heels that complete your collection

Watches & Jewellery

Gilt Trippin’: Timepieces with exquisite gold embellishments

Personalities

Exclusive: aespa on their love for Chopard, Whiplash comeback and more

Watches & Jewellery

Samsung Galaxy Watch 7: The everyday hero of smartwatches

Fashion

Coach spreads the holiday joy all across Malaysia with immersive pop-ups

Fashion

Byeon Woo-seok joins Cartier as brand ambassador

Fashion

UNIQLO: C Curated Picks by Clare Waight Keller