Lil Nas X unveils his first Coach campaign, "The Courage To Be Real"
Let's get real with Lil Nas X!
He first made his debut at New York Fashion Work, where he closed the Coach Spring/Summer 2023 show as the fashion house's latest global brand ambassador.
Joining the likes of Jennifer Lopez, Megan Thee Stallion, Noah Beck and more, Lil Nas X shines as the new star of Coach as he makes his first campaign debut this week, featuring his latest single Star Walkin'.
Titled "Courage To Be Real", the film captured by Petra Collins celebrates courageous self-expression and to embrace everything that makes you a unique individual, in line with Coach's new branding of "Expressive Luxury".
On the campaign, Lil Nas X says, "This campaign represents everything I’ve overcome so far. It’s about walking into new chapters of life, new experiences, and new versions of myself, and it’s rooted in authenticity and self-expression—two things I really care about."
Watch the film below:
And according to Coach, there will be a director's cut of the film to be released in the coming days. So, stay tuned to Coach's Instagram (@coach) for the latest updates.
