Lily-Rose Depp, Margaret Qualley and Whitney Peak star in Chanel 22 bag campaign
Chanel unveils the Chanel 22 bag campaign starring Lily-Rose Depp, Margaret Qualley and Whitney Peak.
Through the lens of the photography duo Inez & Vinoodh, the campaign travels from Los Angeles to Palm Springs, and eventually, New York, to capture an intimate glimpse into the life of the Chanel muses.
“We were given the opportunity to create three completely different stories with three completely different women and set out to create three stories that would show a lesser known side of each woman,” says the photographic duo Inez & Vinoodh. “Researching and diving into their worlds was very inspiring for us.”
Debuted at Chanel Spring Summer 2022 runway, the Chanel 22 bag is the younger sibling of the Chanel 19 bag created in 2019. With a name paying homage to Chanel’s numerology and the N°22 fragrance created in 1922, it is destined to be another modern icon of the house.
Emphasising the freedom of movement, the Chanel 22 bag has a soft and supple silhouette with practical interior that makes for an everyday ally. It comes in backpack and handbag styles, equipped with a magnetic button, purse-like drawstrings, a zipped pocket, and a detachable pouch.
Meanwhile, its metal and leather interlaced chain and “CHANEL” signature make it a recognisable new classic.
Discover more on chanel.com.
