It's not a monogram you'd ever imagine to be associated with Longchamp but we are loving it.

First seen on the <a href="https://www.lofficielmalaysia.com/fashion-week/longchamp-2019-20-fall-winter">Longchamp Fall 2019 ready-to-wear</a> runway in New York, the LGP monogram is breaking the rules of luxury&#39;s monogram.

Inspired by Bauhaus, the 9 letters of &#39;Longchamp&#39; jostling, interlocking each other, buzzes with hypnotising energy through its geometric edges.

And&nbsp;doesn&#39;t the&nbsp;bold, eye-popping effect&nbsp;remind you&nbsp;of Andy Warhol&#39;s works? A rather fitting theme as the collection takes over New York since the first week of May.

LGCH_LGP_LOOK3_COLLECTION-AD_01.jpg

Rather than a classic identification, the new LGP monogram is more of a modern translation that captures the spirit of Longchamp &ndash;&nbsp;contemporary, cosmopolitan, with a sense of fun!

This coming fall/winter season at Longchamp, the LGP monogram is conjured on a wide range of accessories, ready-to-wear including puffer jackets, sweatshirts, slip-on sneakers and more.&nbsp;

And of course, the LGP monogram will also feature&nbsp;the signature Le Pliage&reg; and Le Pliage&reg; Cuir lines, which is seen on <a href="https://www.lofficielmalaysia.com/fashion/longchamp70-10-minutes-with-kendall-jenner">Kendall Jenner</a>, the house&#39;s brand ambassador.

Swipe the gallery to check out the collection:

The Longchamp LGP collection will officially launch worldwide&nbsp;on 14th May 2019 and will be available at all Longchamp boutiques including Pavilion KL, Suria KLCC and The Gardens Mall.

Longchamp breaks the rules with its LGP monogram debut

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