Lore On The Streets: Daiyan Trisha captivates in Gucci Cruise 2024 collection
We met Daiyan at the intersection of ancient Korean heritage and contemporary street culture for a stunning photoshoot in the heart of Seoul.
One of the biggest fashion moments in 2024 is definitely the Gucci Cruise 2024 show hosted inside the Gyeongbokgung Palace in Seoul.
For the Cruise 2024 collection, Gucci dedicated its entire collection to Seoul, a place where rich ancient history and youthful street sense take centrestage, reveberating on a global scale. The night was filled with excitement and clamour as international stars and South Korean celebrities arrived by the dozen including Malaysia's own Daiyan Trisha.
And that leads to our exclusive shoot with Daiyan herself post show, where we took her to Namsangol Village, one of the prominent Korean folk villages in Seoul to showcase the enigmatic and electrifying Gucci Cruise 2024 collection.
A collection celebrated for the idea of hybridisation, the Gucci Cruise 2024 collection highlights designs that transmute and evolve according to the wearer's style - detachable sleeves can transform into accessories, the bomber jacket can evolve into an evening skirt, and the biker jacket elongates into a coat.
The key is self-expression on the highest level where Gucci wants you to bring your own flair to its design, exemplifying the beauty of street fashion and culture we all love. It is a reinvigoration of fashion, where Italian craftsmanship was injected into Seoul's youthful street style.
Watch Daiyan in motion with the Gucci Cruise 2024 collection:
CREDITS:
Creative Direction & Styling: Colin Sim
Photography & Director: Chee Wei
Videographer: Soo teng
Video Editor: Bermaid
Makeup Artist: PLIKA Makeup
Hair Stylist: Cody Chua
