Måneskin and Kristen McMenamy get erotic in style for Gucci Aria

And to lead the campaign, Alessandro Michele casts the band Måneskin’s Damiano David and supermodel Kristen McMenamy, where they lead us inside a secretive and seductive atmosphere of a hotel to explore how the wonders of Greek mythology (where the idea of Gucci Aria was birthed) intertwined with our modern contemporary world.

Watch the Gucci Aria campaign film below:
(WARNING: 18+ mature content ahead. Viewers' discretion is advised)

As Kristen McMenamy enters the hotel, we are taken into a world of sensuality and pleasure that is free of inhibition – one where everything and anything goes. But that's not all: alongside those acts of pleasure, we can see the cast immerse themselves in the pages of Jean Baudrillard’s Simulacra and Simulation and Judith Butler’s Bodies that Matter – creating a juxtaposition from the earlier concept.

Continuing its celebration of duality, Gucci give the world of fashion a breath of beauty and brains, sex and wisdom, fantasy and reality. A true work of art that cements Gucci as one of the world's most coveted and celebrated brands of today.

Swipe the gallery below to see more campaign imagery: