American designer and founder of 1017 ALYX 9SM announces a business partnership with Hong Kong entrepreneur Adrian Cheng.

Matthew M. Williams,&nbsp;the founder of 1017 ALYX 9SM and the creative director of Givenchy has just announced a business partnership with Hong Kong entrepreneur Adrian Cheng. "I am thrilled to embark on this journey of nurturing talent and contributing to the&nbsp;evolution of the fashion industry. 1017 ALYX 9SM, under the creative direction of Matthew&nbsp;Williams, embodies the spirit of innovation that I am passionate about supporting," shared Cheng, the&nbsp;CEO of New World Development Company Limited in an official statement. The globally recognised Hong Kong entrepreneur is celebrated for his leadership in diverse industries. He sees this move as a testament to his belief in the transformative power of fashion. Notable projects under his belt include Victoria Dockside and Kai Tak Sports Park. In 2023, he gained international recognition as a generous patron of the arts and was appointed chairman of the Mega Arts and Cultural Events Committee by the Hong Kong government.

<blockquote>"Collaborating with Adrian Cheng opens up exciting possibilities for the future of our brand. We share a common vision for pushing boundaries and creating meaningful impact in the industry.&rdquo;</blockquote>

The collaboration with Matthew M. Williams marks a new chapter for 1017 ALYX 9SM, and once again underlines Adrian Cheng's commitment to supporting culture and designers who push the boundaries of the fashion system.

Matthew M. Williams partners with Hong Kong entrepreneur Adrian Cheng

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