Fashion&rsquo;s ultimate power ranking is in, and once again, MIU MIU has secured the top spot.

The most anticipated brand ranking has just dropped by Lyst, the global fashion search and shopping platform. For its Q4 2024 "Hottest Brands" report&mdash;an essential barometer of what&rsquo;s en vogue right now&mdash; Miu Miu continues to reign supreme, claiming the No. 1 spot for the third consecutive quarter.
The Italian house&rsquo;s dominance is fueled by an impeccable blend of art, culture, and celebrity influence. This past season, MIU MIU captivated audiences with "Tales &amp; Tellers," a celebrated exhibition at Art Basel Paris. Add to that a dazzling holiday campaign and upcycled capsule collection starring Emma Corrin, plus high-profile events featuring Gigi Hadid in Miami and TWICE&rsquo;s Momo in Japan, and it&rsquo;s no surprise the brand continues to reign supreme.

Saint Laurent, under the masterful direction of Anthony Vaccarello, has climbed to No. 2, solidifying its place as a perennial style leader. Prada, MIU MIU&rsquo;s ever-sophisticated sister brand, holds steady at No. 3, proving that the house of Prada remains a driving force in fashion, while No.4 goes to the ever-chic Loewe with its unique voice in fashion.
Meanwhile, all eyes are on COACH, which surged ten spots to land at No. 5. The brand&rsquo;s meteoric rise is powered by Coachtopia&rsquo;s win at the CFDA Fashion Awards, the breakout success of the Brooklyn Bag, and a viral bag charm collection tapping into the &ldquo;customization&rdquo; craze.

Affordable luxury is also having a moment, with UGG&reg;︎ and COS making notable appearances in the top 20. UGG&reg;︎&rsquo;s tan-coloured Classic Ultra Mini Boots have seen a staggering 358% surge in searches, landing them the title of the second hottest product of the season. COS, debuting on the list, has won over fashion lovers with its coveted cashmere sweaters.

<ol>
<li>
MIU MIU
</li>
<li style="text-align: center;">
Saint Laurent
</li>
<li style="text-align: center;">
Prada
</li>
<li style="text-align: center;">
LOEWE
</li>
<li style="text-align: center;">
COACH
</li>
<li style="text-align: center;">
Bottega Veneta
</li>
<li style="text-align: center;">
Ala&iuml;a
</li>
<li style="text-align: center;">
Moncler
</li>
<li style="text-align: center;">
The Row
</li>
<li style="text-align: center;">
UGG&reg;︎
</li>
<li style="text-align: center;">
SKIMS
</li>
<li style="text-align: center;">
Gucci
</li>
<li style="text-align: center;">
Jacquemus
</li>
<li style="text-align: center;">
Versace
</li>
<li style="text-align: center;">
Balenciaga
</li>
<li style="text-align: center;">
COS
</li>
<li style="text-align: center;">
Givenchy
</li>
<li style="text-align: center;">
Ralph Lauren
</li>
<li style="text-align: center;">
Chlo&eacute;
</li>
<li>
TOTEME
</li>
</ol>

Who made it on top for the Lyst's Hottest Brand report for Q4 2024?

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