We journey to the Hy&egrave;res in south of France, where Chanel found inspiration for its Spring/Summer 2024 campaign inside the iconic villa Noailles.

Built by architect Robert Mallet-Stevens for Charles and Marie-Laure de Noailles in the 20s, villa Noailles is a masterpiece that celebrates art, architecture and now, fashion as it inspires Chanel's latest campaign.
For its Spring/Summer 2024 campaign shoot, Chanel once again collaborates with renowned photographers Inez &amp; Vinoodh to capture model Rianne Van Rompaey and the house's new ambassador and actress, director and producer, Riley Keough, in the majestic establishment in Hy&egrave;res, south of France.

The film of the CHANEL Spring-Summer 2024 Ready-to-Wear collection directed by Inez & Vinoodh.

Celebrating family, friendship and creative exchange between two talented women, the images and campaign film take us on an intimate rendezvous with Rianne and Riley, where both are closely connected to the house of Chanel.
Rianne is one of the long-term Chanel models who has worked with the house for over a decade across various campaigns and pictorials, while Riley is the new house ambassador and has a long history of wearing Chanel for her various milestones including the Golden Globes.

Villa Noailles is truly the epitome of the Chanel Spring/Summer 2024, where every detail of the iconic architecture is reflected in the details of the collection created by Virginie Viard - from the graphic checks and bold stripes that synergise with the villa's structure to the prints and embroidery that mirrors the vibrant florals inside the famous cubist checkered garden.
For the campaign imagery, Rianne dances in a flurry of rich colours and flora inside the pink room, where the iconic double C motif stands front and centre as the core motif for the look.
For Riley, her look dazzles with an array of Chanel's latest accessories as she is captured in black and white, bringing a more sensual and mysterious feel to the imagery.

From matching neoprene jackets and trousers to floral dresses and capes in fantasy cotton laces, the Chanel Spring/Summer 2024 collection conveys a sense of elegance, nonchalance and freedom, where both stars evoke the energy, joie de vivre and vivacious spirit of Chanel and villa Noailles.

Riley Keough and Rianne Van Rompaey stars in Chanel's Spring/Summer 2024 campaign

Tags

Recommended posts for you

Travel

Modern-day luxury and old-world elegance merge effortlessly at the Regent Phu Quoc

Watches & Jewellery

Digital Cover: Actor, Hwang In-youp makes things crystal clear

Dining

Suntory brand ambassador Andrew Pang on the beauty of the Tsukuriwake Series

Issues

Cover Story: 35 questions with top Malaysian model Nia Atasha feat. Dior

Fashion

Watch: Brian See rocks Calvin Klein Jeans’ 90’s Straight silhouette, styled by Kittie Yiyi

Arts, Culture & Lifestyle

Interview: Multimedia artist Sharina Shahrin talks HUAWEI collab for the #MY10LOFF party

Arts, Culture & Lifestyle

Samsung Galaxy Buds 3 Pro: Redefining earbud performance with style and smarts

Fashion

Louis Vuitton introduced the iconic bag with a twist, Neverfull Inside Out