This October, we put the limelight on the influence of popular and mass culture in luxury.

Still on a high from our third-anniversary <a href="https://www.lofficielmalaysia.com/my3loff/99-photos-that-capture-the-best-of-my3loff">#MY3LOFF celebration</a>, the L&#39;Officiel Malaysia team keeps the engine running with another high-octane issue, shining the limelight on the influence of popular and mass culture in luxury.

Dubbed the Pop Issue, we cast model Laura Jaraminaite on the cover, featuring the new Cartier Juste Un Clou jewellery collection, which&nbsp;comes an exclusive shoot starring Laura alongside&nbsp;Tuti Noor,&nbsp;Laura Gavrilenko&nbsp;and&nbsp;Xuan Chiang.

To top it off, we also produced <a href="https://www.lofficielmalaysia.com/jewellery-watches/in-motion-cartier-juste-un-clou-by-l-officiel-malaysia">an exclusive film with Cartier</a> to show you the new side of the Juste Unclou.

For this October issue, we explore how haute couture straddles the divide between elegance and 
experimentation in State Of The Couture.

Next, we delve into the Bijoux universe to see how practical utility informs haute joaillerie via transformable designs in The Plot Twist, and also how Pop Art is revolutionising Swiss watchmaking in Bubble Goes Pop!.

Celebrating the unstoppable force of the Internet, get to know the well-loved beauty brands operating solely through social channels in Age Of The Insta-Glam, as well as the four internet sensations who are taking the fashion industry by storm in Watch This Space.

Inside This Month

Night & Day by Jeffrey Yan

State of Couture by Jeffrey Yan

High Life by Emily Minchella

Age of The Insta-Glam by Joyce Fan

The Plot Twist by Nikita Nawawi

The Gentle Rebel feat. Cartier Juste Un Clou

Watch This Space by Nikita Nawawi

Paper Town (#MY3LOFF Party)

You can also subscribe and download our digital copy on our&nbsp;<a href="https://www.lofficielmalaysia.com/subscriptions">Subscriptions page</a>.

Cover Credits

Photography: Chuck Reyes 
Styling: Monica Mong 
All Jewelleries: Cartier Juste Un Clou and &Egrave;crou de Cartier&nbsp; 
Hair &amp; Makeup: Julie Hoyez 
Models: Tuti Noor, Laura Gavrilenko, Laura Jaraminaite / Women Management Paris, Xuan Chiang / Karin Models 
Video Director: Malou Dongelmans 
Videographers: James Coote &amp; Nissim Norr&eacute; 
Music: Viscount / Hold the Angle

What's inside our October 2018 "Pop" issue?

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