Cartier launches Trinity Centenary campaign with Jisoo, Jackson Wang and more
Five Cartier ambassadors - JISOO, Jackson Wang, Paul Mescal, Yara Shahidi and Labrinth - return with an exhilarating new campaign for the Trinity collection's 100th year celebration.
The celebration kickstarted in early February, where a cast of Cartier luminaries and stars gathered in Paris to welcome the 100th anniversary of the Trinity, Cartier's iconic symbol of unity and diversity.
And on everyone's lips were the five Cartier ambassadors, JISOO, Jackson Wang, Paul Mescal, Yara Shahidi and Labrinth, who had captivated the crowd with their charisma and talent - showing the world why they make the most fitting faces for the Maison.
And now, Cartier is proud to present the Trinity Centenary campaign, an exclusive series of campaign imagery and a teaser video starring the five icons embodying all forms of love and the infinite possibilities of connection that the iconic Trinity represents: family, friends, infinite, indefinite.
“For me, Trinity is a part of our lives, it links to the idea of diversity and allows me to embrace all my facets – and to encourage new generations to do so.”
- JISOO
“Trinity to me embodies friendship, love and kindness. It's an absolute honour to be a part of this
campaign"
– Paul Mescal
“I hope everyone can find their own standard of happiness and satisfaction. I try to establish emotional links that resemble Trinity’s values.”
– Jackson Wang
“Trinity is an emblem of connectivity and love which is so fitting, as my own life is a result of the deep love I’ve felt from my community of support.”
– Yara Shahidi
To feel, to love and to craft as a collective is a truly amazing experience. The collaboration in itself, joining diverse worlds and creating exchanges is a true symbolism of the universality of Trinity.”
– Labrinth
