The whimsical universe of Van Cleef & Arpels reinterpreted by 3 artists
The romance between Van Cleef & Arpels and the golden beads date back to the 1920s, where the Maison use the pretty sphere to add a sophisticated glow to the stones and motifs. For the longest time, the golden beads have co-starred in the Maison’s creations, and it was 2008 when Van Cleef & Arpels debuted the Perlée collection to take the joyful golden beads to the centre stage.
Whilst the Perlée collection has a softness to its silhouette, it stands out for bold and playful use of colours. Holding dear to the heritage of Van Cleef & Arpels, the Perlée collection showcases the Maison’s unparalleled craftsmanship with a modern twist that is evident in the iconic Perlée secret watch and Perlée transformable long necklace.
This year, Van Cleef & Arpels collaborated with three graphic designers to reinterpret the shape of the Maison’s iconic golden beads in a series of clips and still life images.
Scroll down to see how the Perlée collection evokes imagination:
"Van Cleef & Arpels Perlée collection is defined by elegant and organic shapes. To convey this concept, it was important to generate a natural and harmonious feel on both visual and auditive levels. The use of light and joyful colours with interesting but minimalist environments and harmonious motion in combination with sound variations was essential. The representative "bead" implies the playful and rhythmic interaction between spherical shapes and jewellery."
– Friedrich Neumann.
"The elegant design of the Perlée collection is a huge inspiration of what I do in my works. I am always in love with creating art that mixes softness and details. The precision in each jeweli inspired me to find the perfect balance between minimalistic and artistic result."
– Clement Chia.
"There is a pronounced kindship between my work and the imaginative vision conveyed by this collection, its colors and composition. The interplay of moving shapes and joyful hues resonates with my own experiments. In my eyes, the sphere is almost too perfect to be real. Its quintessential roundness inspires motion, embodies balance and conveys a feeling of suspended time. That is what I tried to bring out in this collaboration with Van Cleef & Arpels."
– Arthur Hoffner.
Discover more on www.vancleefarpels.com.
