Dior set its sights to Hong Kong for Dior Men Pre-Fall in 2024
Dior is making a comeback to Hong Kong in the first half of 2024 for the next Dior Men Pre-Fall show.
Every year, destination shows are some of the biggest highlights in luxury fashion and after its spectacular show in Egypt, Dior is set to take the next Dior Men Pre-Fall show to Hong Kong.
Set to take place in the first half of 2024, the Dior Men Pre-Fall show makes a big comeback for the city, where Dior has showcased past collections including a women’s haute couture show in 2014 and a men’s display in 2016.
While the exact show date and show location have yet to be revealed, Hong Kong once again solidifies itself as the fashion hub of Asia, where luxury fashion takes centre stage, the most recent being the coming Louis Vuitton show on 30th November 2023.
On the announcement, Dior tells WWD, "After Tokyo, Miami, London, Los Angeles and Cairo, this destination once again celebrates the artistic director Kim Jones’s passion for travel and world cultures — so dear to Monsieur Dior."
This announcement came soon after Dior's recent extravagant event in Hong Kong for the Cruise 2024 collection, where the event saw the appearance of megastars and Dior ambassadors including Cha Eun Woo, NEWJEANS's Haerin and the Thai dynamic duo Mile Pakphum and Apo Nattawin.
