Gucci pays tribute to the iconic Double G and Guccio Gucci for Fall/Winter 2025
The show honored the maison's founder, Guccio Gucci, and celebrated the 50th anniversary of its legendary Double G emblem.
Gucci’s story began in 1921 as a small, family-run leather goods boutique. Its humble origins trace back to founder Guccio Gucci, who, as a young man, worked at London’s prestigious Savoy Hotel. Immersed in an atmosphere of refined luxury, he developed a fascination with leather craftsmanship—an obsession that would lay the foundation for one of the world’s most iconic fashion houses.
After the Sabato De Sarno era, Gucci returns to its roots, mining its archives and reinterpreting the signature aesthetics that cemented its status as Italy’s most influential maison. The show unfolds against a backdrop drenched in Gucci Green, while a live symphony orchestra, led by Oscar-winning composer Justin Hurwitz (La La Land), sets the tempo with an original score created for the occasion.
Silhouettes weave past and present into a seamless dialogue, spanning from the ’60s and ’70s—when Gucci became synonymous with the Dolce Vita—to today. Tweed suits and an unapologetic embrace of fur recall the effortless glamour of that era, while ladylike coats with oversized buttons, jewel-toned velvet, and scarves tied loosely around the face lend a theatrical sophistication. A show that pays homage to heritage while keeping an eye on the future.
