A detailed look inside the first-ever Jennie for Calvin Klein collection
Girls, drop everything and bookmark your calendars for 10th May 2023.
First spotted on Jennie herself during her concert rehearsal for the Born Pink World Tour, the much anticipated first-ever Jennie For Calvin Klein collection has finally been unveiled.
Calvin Klein has dropped the first look into the campaign along with a series of campaign imagery shot by renowned Korean photographer Hong Jang Hyun today and we couldn't get enough of Jennie and her enigmatic cool girl looks!
“Collaborating with Calvin Klein on this capsule has been an exciting progression in our partnership,” said JENNIE. “This collection reflects my everyday style and is based on many of the Calvin Klein essentials that have become staples in my wardrobe. I wanted to bring a personal touch to these pieces, which you’ll see reflected in the fit, the color palette and the details. My aspiration for this collection is that everyone will feel as happy and confident in these pieces as I do.”
This first collection highlights a pastel colour palette curated by Jennie herself, along with a reimagined Calvin Klein logo created with Jennie's own handwriting.
Featuring a selection of underwear sets, denim, tees, fleece and knits, the collection infuses Jennie's creativity and personal style to let its wearers exude that same cool girl vibes we love from the artist.
The campaign highlights the inner world of Jennie in a dream-like state, perfectly synergising with the pastel hues of the collection (namely lilac, chalk blue and desert) and classic Calvin Klein black and white aesthetics.
But let's let the stunning campaign imagery of Jennie do the rest of the talking... for now!
The collection will be available on calvinklein.com on 10th May 2023 at 9pm.
Also, in Malaysia, the collection will be available exclusively at the Jennie for Calvin Klein Pop-up store at Pavilion, Kuala Lumpur (outdoor) from 11th May 2023 onwards.
