Hanli Hoefer embodies Bulgari’s Serpenti woman
The Singaporean artiste joins the league of empowered Serpenti women to whom Bulgari is paying tribute for the 75thanniversary of its serpentine icon.
As Bulgari’s Serpenti morphed and transformed from heritage to contemporary interpretations — literally shedding its skin for three-quarters of a century alongside mesmerising interpretations of its hexagonal scale motif, unconventional materials and captivating design — the Maison’s unique artistry and peerless craftsmanship as a master jeweller was established. In successfully portraying the spirit of every age, the Serpenti has emerged as an emblem of female strength, magnetism and empowerment — transcending time, space and creativity.
“Reinterpreting the Serpenti sign over and over without changing its identity is an inspiring challenge,” says Lucia Silvestri, Bulgari Jewellery Creative Director. “It is this perfect balance between its heritage and creative evolution that has made the icon truly timeless and always in step with the times.”
Starring in Bulgari’s Serpenti 75 social campaign, the multifaceted FLY Entertainment artiste Hanli Hoefer is perfectly hand-picked to channel the spirit of the Serpenti women who have for 75 years embodied the right to be independent, cultivate their talent, pursue their dreams and live a life of their desires. “The Serpenti to me is an adventurous girl, a confident lady and a brave woman,” she says.
The Eurasian beauty, born and bred in Singapore, has carved out an admirable career in the public eye after boldly deciding to eschew tertiary education for the fashion and entertainment industry more than ten years ago. With strong independence and determination, she has driven her career beyond fashion and commercial modelling and fearlessly pivoted to fully embrace the challenges of what it takes to be a presenter, host, emcee, podcaster and actress. Constantly reinventing herself in the whole circle of life, Hoefer exudes self-confidence, charisma and control as she excels and navigates with ingenuity as an influential content creator who is always in sync with her values, audience and the changing times.
For the campaign, Hoefer and Serpenti’s bejewelled creations are captured in perfect unison, dazzling as allies in life and spirit. Infinitely beautiful and timeless in design and craft, the Serpenti serves as a personal icon and talisman for the woman who wears it. Above all, its unceasing transformation translates almost as a superpower to inspire and empower her from generation to generation, sustaining and reinforcing her everyday choices and moments.
