&ldquo;How late is fashionably late?&rdquo;

In celebration of J12, the time-honoured icon of Chanel Horlogerie, the French house brings together Pen&eacute;lope Cruz, Margot Robbie, Ali MacGraw and Zhou Xun in the new campaign &ldquo;It&rsquo;s All About Seconds".
Presented in black and white, the new J12 campaign features a series of short films in which the Chanel muses dive into raw and intimate one-on-one conversations to unfold why #ItsAllAboutSeconds.
Find out how Margot Robbie defines fashionably late and what's the one thing Pen&eacute;lope Cruz will never be late for:

Scroll down to discover more:

Pen&eacute;lope Cruz wearing the J12 Caliber 12.2 33 mm in white.

Margot Robbie wearing the J12 Diamond Tourbillon.

Zhou Xun wearing the J12 Caliber 12.2 33 mm in white.

Chanel J12 It's All About Seconds 2023 New Campaign

Chanel unveils new J12 campaign “It’s All About Seconds”

November 2024

Chanel unveils new J12 campaign “It’s All About Seconds”

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