Jennie is the new face of Chanel 22 Bag
The French house taps Jennie to interpret the modernity and vibrant energy of the Chanel 22 Bag.
Jennie of Blackpink has been a Chanel ambassador since 2017. The singer, who is currently on her group’s Born Pink tour, is revealed as the new face of Chanel 22 bag. Jennie first teased her new role early this March on her Instagram, expressing her adoration for the Chanel 22 Mini Handbag with pearl finishing.
In her latest Chanel campaign, Jennie leads Inez & Vinoodh through the streets of Seoul. "Inez & Vinoodh call me ‘My Girl’,” Jennie recalled the lovely memories of the time she worked with the photographer duo. “It’s comforting because they see me as a young woman, not just “JENNIE” in the spotlight. As a member of BLACKPINK, I’m constantly in the spotlight, but these images are an accurate representation of who I really am.”
Jennie's Chanel 22 Bag campaign film will be revealed on 3rd April.
