Arise and shine with the new Force 10 Rise by FRED
The Maison reinterprets its Force 10 jewellery icon with a fresh and radiant expression of femininity and bold creativity.
For almost 60 years since its creation, Force 10 has become an icon for FRED. The collection pays homage to the founder Fred Samuel's deep love for the sea and the passion for sailing that he shared with his sons. Today, the Force 10 collection is emblematic of the French jewellery brand's bold and visionary essence, rocking a design that is not only distinctive but timeless and elegant.
In 2025, a new chapter begins for Force 10 with Force 10 Rise, which is upping the ante for the iconic collection and its embodiment of courage and determination.
The new iterations are now set to shape the history of FRED's Force 10. They renew beautifully how the collection symbolises strength and resilience, driven by the inner force within us that motivates us to scale beyond our limits to reach new heights with the power of grace and grit.
Aesthetically, Force 10 Rise carves a stunning style manifesto, inspired by one of the Maison's Force 10 High Jewellery sets. The reinvention is led by combining the powerful, assertive codes of the cable and buckle emblems of Force 10 to unveil a new duo, expressed by a diamond pavé buckle and the highlight of a line of diamonds.
Flaunting a delicate interplay of organic and rectilinear shapes, the Force 10 Rise's silhouette sports three harmonious rows of pink or white gold. With the band ring, its allure is perfectly channelled through a graphic design that is striking and charismatic, especially evident on the finger when worn.
A new necklace joins the Force 10 Rise repertoire, emanating a dazzling appearance whether used as a solo adornment or stacked to create a cascade of contrasting gold hues.
In the earrings department, an unexpected design twist offers more enticing choices in half-moon motifs or hoops, featuring a geometric and contemporary sensibility. Adding to the diversity, the ear cuff selections may be minute in size but mighty in their ability to be freely positioned to enhance the multiple looks that can be created. A priceless addition to the joy of mixing and matching, these earrings are modern and gorgeous worn alone or combined.
A must-have for the fashionable and free-spirited, the five creations of Force 10 Rise are equally exquisite (and investment-worthy) players of a creative game that empowers the wearer to write her own story by setting her own rules in life just as easily as she can combine and stack the precious pieces to her heart's desires.
The message to be audacious, feminine and luminous is pretty and clear with the Force 10 Rise capsule — a tribute to the sea being reimagined for the city. It is the reinvented icon's call to action, awakening our inner strength to embrace challenges, and it could not have come in a more sparkling package that resonates with the personality of FRED, The Sunshine Jeweller.
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