Chanel's new campaign starring Pen&eacute;lope Cruz&nbsp;and&nbsp;Brad Pitt reaffirms the House&rsquo;s longstanding relationship with the cinema.

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 Gabrielle Chanel was born during the dawn of cinema. In 1931, she ventured into costume design for the silver screen, marking the beginning of <a href="https://www.lofficielmalaysia.com/art/inside-chanel-gabrielle-chanel-at-the-heart-of-cinema-creation">the House&rsquo;s enduring bond with the cinema</a>. &ldquo;It is through cinema that fashion can be imposed today,&rdquo; the mademoiselle once said &ndash; a sentiment that resonates with Virginie Viard, who shares her passion for the world of film. With Chanel&rsquo;s The Iconic Handbag campaign, Viard expresses her deep affection for the New Wave by revisiting Claude Lelouch's A Man and A Woman, a classic rich in the codes of Chanel. <o:p></o:p>
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 The movie revolves around a love story set in Deauville, the seaside resort where Mademoiselle Chanel opened her first boutique in 1912 and debuted her <a href="https://www.lofficielmalaysia.com/fashion-week/chanel-spring-summer-2024-haute-couture-dance-ballet">Haute Couture</a> creations in 1913. And during those moments when love erupts, Anouk Aim&eacute;e's protagonist is accompanied by a Chanel handbag, later revealed to be the actress&rsquo; personal collection. In the campaign directed by Inez &amp; Vinoodh, the quilted black 11.12 Chanel handbag takes centre stage alongside Pen&eacute;lope Cruz and Brad Pitt as an enduring icon. Timeless and modern, empowering and liberating, it is a faithful companion from sleepless night to rising at dawn, destined to be cherished for a lifetime and through generations. <o:p></o:p>
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 A subtle yet dynamic switch adds to the intrigue. In the original film, Jean-Louis Trintignant was the one to ask, &ldquo;Do you have any rooms available?&rdquo; But in this spirited remake, Pen&eacute;lope Cruz asks the waitress, played by Rianne Van Rompaey. 
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Watch the Chanel Iconic Handbag campaign:

Chanel’s The Iconic Handbag campaign nods to Claude Lelouch's A Man and A Woman

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