Chanel's new campaign starring Pen&eacute;lope Cruz&nbsp;and&nbsp;Brad Pitt reaffirms the House&rsquo;s longstanding relationship with the cinema.

<div>
 Gabrielle Chanel was born during the dawn of cinema. In 1931, she ventured into costume design for the silver screen, marking the beginning of <a href="https://www.lofficielmalaysia.com/art/inside-chanel-gabrielle-chanel-at-the-heart-of-cinema-creation">the House&rsquo;s enduring bond with the cinema</a>. &ldquo;It is through cinema that fashion can be imposed today,&rdquo; the mademoiselle once said &ndash; a sentiment that resonates with Virginie Viard, who shares her passion for the world of film. With Chanel&rsquo;s The Iconic Handbag campaign, Viard expresses her deep affection for the New Wave by revisiting Claude Lelouch's A Man and A Woman, a classic rich in the codes of Chanel. <o:p></o:p>
</div>

<div>
 The movie revolves around a love story set in Deauville, the seaside resort where Mademoiselle Chanel opened her first boutique in 1912 and debuted her <a href="https://www.lofficielmalaysia.com/fashion-week/chanel-spring-summer-2024-haute-couture-dance-ballet">Haute Couture</a> creations in 1913. And during those moments when love erupts, Anouk Aim&eacute;e's protagonist is accompanied by a Chanel handbag, later revealed to be the actress&rsquo; personal collection. In the campaign directed by Inez &amp; Vinoodh, the quilted black 11.12 Chanel handbag takes centre stage alongside Pen&eacute;lope Cruz and Brad Pitt as an enduring icon. Timeless and modern, empowering and liberating, it is a faithful companion from sleepless night to rising at dawn, destined to be cherished for a lifetime and through generations. <o:p></o:p>
</div>
<div style="text-align: justify;">
 A subtle yet dynamic switch adds to the intrigue. In the original film, Jean-Louis Trintignant was the one to ask, &ldquo;Do you have any rooms available?&rdquo; But in this spirited remake, Pen&eacute;lope Cruz asks the waitress, played by Rianne Van Rompaey. 
</div>

Watch the Chanel Iconic Handbag campaign:

Chanel’s The Iconic Handbag campaign nods to Claude Lelouch's A Man and A Woman

Tags

Related Articles

Fashion

Riley Keough and Rianne Van Rompaey stars in Chanel's Spring/Summer 2024 campaign

Beauty

Behind the scenes of Margot Robbie’s Chanel Rouge Allure Velvet Nuit Blanche campaign

Runway

Chanel’s Fall/Winter 2024 Collection Conveys Cinematic Romance

Recommended posts for you

Fashion

Get warm and cosy with UNIQLO’s Fall/Winter 2024 Knitwear

Fashion

UNIQLO’s Sport Utility Wear elevates your every move

Fashion

A gift guide for the Hermès lover

Fashion

Dior Lady Art #4 has landed in The Starhill KL

Fashion

Here’s what to look out for when you shop at The Starhill KL

Dining

What to feast on at The Starhill Gallery at the New Year's weekend

Arts, Culture & Lifestyle

The Starhill KL is the hub of arts and coffee

Fashion

Ethereal Dreamscape: Venture into a visionary utopia alongside model Acacia