A detailed look at Jung Kook's debut Calvin Klein campaign

Soon after the teaser, the debut campaign film was released and it shook the Internet down to its core as Jung Kook showcases his unique aesthetics, charming visuals and sex appeal in Calvin Klein's latest Spring 2023 collections.

Shot by Park Jong Ha, the campaign video is a movement portrait Of Jung Kook documenting the dynamics between him and Calvin Klein, where iconic Calvin Klein styles are worn including the 90s Straight Denim and Body Jeans, Relaxed Fit Denim Shirt, Oversized Denim Jacket and Relaxed Fit Standard Logo Crewneck Tee.

On his appointment, Jung Kook says, "I have been a fan of Calvin Klein for a long time, and I’m thrilled to be their newest global ambassador. This partnership is very special, as Calvin Klein’s heritage and brand values resonate with me. My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way. I’m incredibly excited for people to see a new side of me in this first campaign for the brand."

Watch his exclusive behind-the-scenes video below:

Jonathan Bottomley, Global Chief Marketing Officer of Calvin Klein, adds, “We pride ourselves on identifying globally relevant talent whose cultural impact and values align with our own. Jung Kook is one of the world’s most popular artists; he possesses a rare ability to connect with international audiences through both his music and his style. We’re fortunate and excited to have him join the Calvin Klein team.”

Scroll down to see Jung Kook's full set of campaign images: