Named "Originals Go Their Own Way", this campaign features Jennifer Lopez and Michael B Jordan where they celebrate the spirit of authenticity and individuality.

If we talk about New York legends (<a href="https://www.lofficielmalaysia.com/fashion/coach-21st-century-dreamers-liu-wen-kiko-new-york-for-fall-2019">Coach</a> themselves aside), Miss Jenny From The Block aka Jennifer Lopez aka J. Lo is a legendary name associated with the Big Apple that&nbsp;the world will never miss!

That&#39;s why when J.LO herself teased of her new role as the new face of Coach on her Instagram (see <a href="https://www.instagram.com/p/B49NVvBABkv/">here</a>), we went into a fashion frenzy of excitement in anticipation of her debut campaign, which has just dropped!

Through the lens of&nbsp;Juergen Teller under the creative direction of Stuart Vevers, J.Lo and her fellow Coach menswear ambassador <a href="https://www.lofficielmalaysia.com/fashion/what-happens-when-coach-naruto-and-michael-b-jordan-meet">Michael B Jordan</a> parades the latest Spring/Summer 2020 collection with vigour, style and endlessly amount of cool!

20GUI55257 Spring Ad Guidelines_SINGLE PG_3.jpg

Named &quot;Originals Go Their Own Way&rdquo;, this new campaign&nbsp;communicates Stuart Vevers&rsquo; evolved vision for the house and celebrates&nbsp;the story of authentic self-expression through the two legendary stars, who has always been &quot;courageously independent individuals who have paved new paths while staying true to themselves&quot;.

Following the narrative of their last campaign, the <a href="https://www.lofficielmalaysia.com/fashion/coach-21st-century-dreamers-liu-wen-kiko-new-york-for-fall-2019">21st Century Dreamers</a>, this new campaign with Michael and J.Lo is shot in various iconic locations of New York including&nbsp;the Edge at Hudson Yards and the High Line. Another prominent motif seen is the&nbsp;sculpture &ldquo;Brick House&rdquo; by the artist Simone Leigh, which is a pubic artwork on the High Line that has made a guest appearance at the Coach Spring/Summer 2020 show last September.

20GUI55257 Spring Ad Guidelines_SINGLE PG_5.jpg

This campaign highlights the new vision of Coach where there are a string of new bags introduced &ndash;&nbsp;the women&#39;s&nbsp;Hutton and&nbsp;the Rambler, plus&nbsp;the men&rsquo;s Pacer Backpack and Belt Bag. There is also a prominent display of the new leather silhouettes from the ready-to-wear collection and a special cameo of Barbara Streisand, another iconic New Yorker, on selected pieces.

On the campaign with Coach,&nbsp;J.Lo says, &quot;It is a brand that embodies the essence of being born and bred in New York and I, of course, deeply relate to that. In all it creates,&nbsp;Coach&nbsp;promotes individuality and optimism in its style as well as a sense of authenticity and inclusion. Like me, we&rsquo;re both New York originals, who create a unique mix of high-fashion with street edge. With Stuart&rsquo;s designs and Juergen&rsquo;s photography, we captured special and unique visual moments for this campaign with the iconic New York City skyline as the perfectly tailored backdrop.&rdquo;

&nbsp;

See the full selection of campaign shots of Jennifer Lopez and Michael B Jordan for Coach Spring/Summer 2020 here:

20GUI55257 Spring Ad Guidelines_SINGLE PG_7.jpg

20GUI55257 Spring Ad Guidelines_SINGLE_2.jpg

20GUI55257 Spring Ad Guidelines_SINGLE PG_17.jpg

20GUI55257 Spring Ad Guidelines_SINGLE PG_21.jpg

20GUI55257 Spring Ad Guidelines_SINGLE PG_1.jpg

20GUI55257 Spring Ad Guidelines_SINGLE PG_2.jpg

20GUI55257 Spring Ad Guidelines_SINGLE PG_22.jpg

20GUI55257 Spring Ad Guidelines_SINGLE PG_23.jpg

20GUI55257 Spring Ad Guidelines_SINGLE_3.jpg

Photography: Juergen Teller for Coach Spring/Summer 2020

J.Lo's debut campaign for Coach is all about embracing her legendary OG status

Tags

Related Articles

Runway

Burberry presents Spring/Summer 2020 collection 'Evolution'

Fashion

Stuart Weitzman expands its footprint to Penang and more

Arts, Culture & Lifestyle

20++ designer ang pao packets we are in love with for CNY 2020

Recommended posts for you

Fashion

Get warm and cosy with UNIQLO’s Fall/Winter 2024 Knitwear

Fashion

UNIQLO’s Sport Utility Wear elevates your every move

Fashion

A gift guide for the Hermès lover

Fashion

Dior Lady Art #4 has landed in The Starhill KL

Fashion

Here’s what to look out for when you shop at The Starhill KL

Dining

What to feast on at The Starhill Gallery at the New Year's weekend

Arts, Culture & Lifestyle

The Starhill KL is the hub of arts and coffee

Fashion

Ethereal Dreamscape: Venture into a visionary utopia alongside model Acacia